When I work with my  marketing mentoring clients one of the first things I do is help them really understand at a deep level who their ideal clients are for their home-based business.  In doing this I ask them a series of questions to help ‘em gain more clarity.  The second bunch of questions fall under the category of, “What makes your ideal customer tick?”

Under that category I ask five specific questions including:

• *  Why does your customer get out of bed in the morning?
• *  Who is the most important person to him/her in the world?
• *  What is most important to him/her in the world?
• *  What do they want to accomplish before leaving this world?
• *  What does he/she really love about their life?

As a result of that – I keep asking these questions of myself over and over again.

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