Let’s be honest.

Many women who own businesses say they’re dedicated to  creating success but they really have an expensive hobby.  They take mincing steps questioning spending ten bucks on flyers or twenty bucks for a new book. But they effort spend hundreds on a new outfit or purse. Will this help you get closer to living an excellent adventure?

I call it Cupcake Marketing.

Back in the day women were always asked to bake cupcakes for bake sales. So they did. Some women still do. Many women always comply – and never ask for anything in return. They give it all away. Their hard work and ingredients are sold.

Eventually, many get peeved they’re always asked to bake cupcakes. But they wouldn’t dare say “no.” After all, they want to “be nice.”  Nice is more important than time or money.

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