When I work with my  marketing mentoring clients one of the first things I do is help them really understand at a deep level who their ideal clients are for their home-based business.  In doing this I ask them a series of questions to help ‘em gain more clarity.  The second bunch of questions fall under the category of, “What makes your ideal customer tick?”

Under that category I ask five specific questions including:

• *  Why does your customer get out of bed in the morning?
• *  Who is the most important person to him/her in the world?
• *  What is most important to him/her in the world?
• *  What do they want to accomplish before leaving this world?
• *  What does he/she really love about their life?

As a result of that – I keep asking these questions of myself over and over again.

So, I can especially relate to the idea of waking up every morning and thinking, “Here it is. Another day of my life. Am I doing anything that really matters? Will I do anything fulfilling today? Or, am I just putting out fires for another day?” and the next day and the next and the next – and now I’m 52. I probably have many years to go, but I’m acutely aware that a lot of my tomorrows were yesterday.

Several months ago my Dad passed away. When someone close passes away you think about all the things on your list you want to do – and haven’t done yet. You want to live life with a vengeance. Well, not “vengeance” but you want a powerful, strong sense of energy, excitement and connectedness to life and to what you’re doing.  It has to matter.  You still want to make a BIG difference somehow.  I’ve been through this experience a few times in the last few years when someone makes their transition. Life doesn’t seem quite as inevitable or something to take for granted anymore.

I now wake up with a few aches and pains in the morning.  Not awful, but it reminds me I’m certainly not 22 anymore.  I started doing yoga stretches again this week when I first get out of bed for ten minutes.  Ahhhhhhhh, that feels good.  A little sore and stiff but I know it’ll get better as I stick with it.

I’m better than many people when it comes to living a purposeful, meaningful life. I’ve pursued my passions. I have more freedom than the average person. I’m a published author with a book that’s been read in 15 countries. I’ve also made big, honking mistakes. And, I’m madly in love with my husband after 13 years together.

But passions change. What got me excited a decade ago – well, I’m over it and seeking new adventures.

How ’bout you?

Are you aware every morning like I am, “Another day – what am I doing that matters? How am I making my life an excellent adventure?”