Have you ever heard that expression that perfect is often the enemy of good?

It means sometimes we feel we have to do something perfect. Unfortunately, this keeps us from actually DOING something because we don’t have it perfect yet – so we hesitate from pulling the trigger.

Today I woke up feeling like I need to get a handle on online marketing. I trotted off to my local Barnes & Noble to see what I could learn. I started online networking seven years ago. I’ve been getting clients online for years now. I’ve done blogs for several year. Tis isn’t my first rodeo. But there are a holes in my knowledge.

I have confidence in my ability to sell offline. I have confidence in my ability to write articles and posts that move people. I’ve sold a lot of my books from my website. I can talk a good game with most web designers. I have a lot of knowledge – but I haven’t put it together.

I’ve resisted because I’d rather write than figure out the tekky stuff. Honestly, just thinking about it makes the hair on the back of my neck stand up. I get all goose-bumply. But keeping my head in the sand won’t get me anywhere. It’s time to get over the lumps and bumps.

While at Barnes & Noble, I found eight books (maybe nine) I felt I could learn from. A lot of what’s in those books may be a repeat of what I already know. Even if I get a few tips, well, that’s a big help.

Even though it may seem like you have a lot still to learn – get started. It may not be perfect. Start putting it together anyway. There’s nothing like doing. Far, far better than reading and observing.

What can you do in the next 24 hours that’s a tiny bit out there that’ll get you closer to your goals? Closer to your excellent adventure?

All the best,

Denise Michaels
Author, “Testosterone-Free Marketing”