Yesterday I was conducting one of my group book mentoring calls with a group of eager, enthusiastic, aspiring book authors. One member of the group told me he was ready to write the introduction to his book. I was stunned. Its two and a half months in to a six month program. I thought – why hasn’t he written his intro already?
I had to get to the bottom of what was going on and help him move forward.
Generally when you haven’t dug in yet – it’s possible it’s an issue of time management. You simply haven’t sat down and communicated the ideas out of your head and onto the ‘puter screen. Often the challenge is you don’t have a good idea yet for that part of the book. Why waste valuable time sitting down to write when you don’t have a good idea?
You may protest and say, “But Denise, I’m so crazy busy I haven’t had time.” Usually I discover the person hasn’t made the time because he or she is unsure where to go next. You don’t have the next great idea. Yet.
I was surprised with this particular writer. From the first time I spoke with Bill it seemed like he was incredibly clear about the message of his personal growth book. From Day One I’ve agreed with him he’s on track with his overall message. I still feel his topic is an excellent fit with the focus of his successful business. It will dovetail nicely, help position him as an expert and bring new clients his way. He’s ready for that success and elevated credibility as an expert. I’m honored to be helping him and all the people in my groups. He was stymied about how to execute that message.
He told me, “It’s just a matter of sitting down and knocking it out.”
Whenever I hear a sentence that begins with “It’s just a matter of…” I’ve learned most of the time there’s more to it. There’s something in the way. There’s “matter.” Matter is weighty stuff. It gets in the way of moving forward.
If this describes you, it’s possible you haven’t have put your finger on the obstacle yet. Often the best relief for the “matter” that gets in the way (for all of us) is coming up with a good idea. Once again you’re propelled forward, writing happily. How do you come up with that next great idea? If you’re in my program you throw it out there on our live group calls twice a month. If you feel “stuck” you share it on our once a month bonus call. I can help undo the logjam. That’s what I do.
In Bill’s case I knew something was blocking him from getting his introduction done. It’s my job to help unravel whatever is in the way so he can get his introduction done and move on to the next chapters.
Many writers believe to get inspired and keep writing, the heavens open and these gorgeous rays of sunlight spill down upon us and God speaks and bingo – we’re inspired and we know what to do to keep writing amazing prose and finish the next chapter and then on to finish the entire book. Or, we’ll research online and the perfect idea will appear on our screen. Or, we’ll be talking with a friend, or, out for our morning walk enjoying nature and the perfect idea will pop into our consciousness.
It happens. Sometimes.
However, more often when we sit down and write the perfect idea comes to us and flows through our brain, down our arms and into our hands. Then our fingertips dance across the keyboard and BAM – inspiration. Surprisingly, what most people don’t realize is that when they sit down to write – the first thoughts that come through usually aren’t the best ones. Not yet.
In fact, I generally suggest you plan on deleting the first few paragraphs because they won’t be your most brilliant. I learned this way back in college. If you’re patient and keep writing – the good stuff will come. Before you know it you’ll be smiling to yourself saying, “This is GOOD!” and know this is why you love to write and why you’re excited about getting your book done.
Save deleted stuff, by the way. Later, it could spin into a great article, a speech topic or perhaps it belongs in another chapter later in your book.
Inspiration for many, many writers is a function of sitting down to write. Look at your book outline and decide to write on the topic that gets your heart racing slightly. Or start writing on the topic that intrigues you most. Face that blank page and start pouring out your thoughts onto the computer screen.
I guarantee – the first sentences and paragraphs you write won’t be all that and a bag of chips. If you keep with it though, the inspired, clever, thoughtful – and yes I’ll say it – BRILLIANT thoughts will come. Be patient. Stay with it.
We live in an immediate gratification world. The fastest technology on the planet won’t help you pull great ideas out of your brain any faster. If you will simply clear your mind of distractions, be patient with yourself and simply sit down to write – it will come to you. The “matter” will gently move out of the way and you will be delighted with the amazing thoughts you will write that will help readers everywhere when they get their hands on your book.
Denise Michaels is C.E.O. and Founder of the “International Book Writing Guild.” She leads group book mentoring programs for writers of how-to and personal growth books. For more information contact her on Facebook or email her at email@example.com Website coming soon.
Halloween is over so we can’t be overly annoyed with the Christmas merchandise that’s been in stores for a month now, and, the holiday tunes starting to come from the Muzak speakers on elevators.
I don’t need to look at a calendar to know the holidays are coming fast - I can feel it in the air. My Circadian rhythyms are playing red and green. My instincts are telling me it’s time to start making lists.
This week I’ve gone on Epicurious and started comparing recipes for Cranberry Sauce and healthy sweet potatoes. I’m wondering if I want to do anything different with my holiday decorations.
I generally ponder these holiday questions because from mid-November to January its always the slowest time of the year for me.
Prospective clients say, “Oh Denise, I’d love to start working with you – after the holidays.” That’s the pattern I’ve seen all the years since I started marketing mentoring. I’ve learned to set aside money so I can enjoy the holidays without dipping into credit cards or real savings. After all it’s the most expensive time of the year and the time when clients say, “I want to take a break until after the holidays.”
This year is different. Back in April when I started my first Group Book Mentoring program I had no idea how much life would change. I didn’t know how many people I’d help by guiding and supporting them in writing their how-to or personal growth book.
Oh, I live in the same home and drive the same car. I’m married to the same man. But I’m busy right now – in a good way - and I didn’t expect that. I figured I’d have the typical holiday season slowdown. Take a break, enjoy the holidays and start another group in January.
Not this time around. Within the last 36 hours I’ve had three people say they want to get started working with me before December. Yowsers!! That means just a few people more (I only accept 6-8 people per group) and it’ll be a full group. All three said they want to wait until after the holidays before actually writing. They want to align with me right away and get going in some way. Does that sound like you?
So, this group will be a little different. Sign up by December 1st and you’ll get a private mentoring session with me before starting into the six month, group book mentoring program in January.
It’s not exclusively about writing a book - it’s also about sorting through and developing a vision, a business model and a plan that will sustain both your book and your business. We can talk over a cuppa something warm to keep the winter chill away and talk about what you want to create. That’s what we can do together before you write word one so it all comes together and makes sense. That’s what synergy is all about.
When you create your strategy and build leverage by aligning your how-to or personal growth book with your business - the book succeeds and your business succeeds. That’s how I made my book a business bestseller sold in 15 countries.
The actual program is six months long and takes you through all the steps of writing your book. Step by step and word by word your book grows. You also learn about editors, publishing options, promoting your book and more.
As mentioned, I had no intention of doing any marketing or selling appointments during November and December. I figured that would be my ”kick back for the holidays” and “hunker down and write my goals” time of year. That’s the way it’s been for so long.
Surprise, surprise! I had three of these appointments this week and all three aspiring book authors said “yes” to working with me.
In fact, I have a meeting Monday morning with a woman referred to me by another happy client. She’s a life coach who lives in New York City. Yes, the same NYC ripped to shreds by Hurricane Sandy and the flood surge that happened Monday night this week. Now that’s dedication and passion.
One big lesson I’ve gotten in 2012 is that flexibility and a willingness to adapt to changing conditions (changing for the better!) is a good thing. Not that I was inflexible before – but I’m really discovering that things go best for me when I check in with how certain decisions feel in my body and then follow my heart. It’s working for me – and I’ll bet it’ll work for you, too.
So if the idea of finally getting your how-to or personal growth book makes sense to you and feels right in your body, you’ll know it. You’ll just sense a little imperceptible shift or that small still voice inside urging you forward. That’s what 2012 has been like for me – and it’s been a very good year. If that sounds like you, we’re in alignment. Connect with me and let’s talk about it. I’ll give you all the details so you can decide if it’s right for you.
Denise Michaels is C.E.O. and founder of the “International Book Writing Guild.” Contact Denise via email at firstname.lastname@example.org on Facebook or text her at 702-401-6313 to set up a time to connect and discover more.
Twice a month on Mondays I conduct three of my Group Book Mentoring program live sessions. We talk about my clients books in a small group setting (6-8 people) and I help them tweak what’s working to make it even better and sometimes I help them adjust and put together what’s not working to transform it into something far, far better. Other times I’m helping my International Book Writing Guild Members of my group book mentoring program to get beyond their doubts and fears about their book, their writing style, their expertise. It takes dedication - and I love it.
Yesterday on all three calls there was someone who acknowledged that as they were thinking about their book these nasty, negative thoughts kept popping up. Thoughts about a little crisis in confidence, “Who am I to write a book?” And, “Who am I to write as if I REALLY know what I’m talking about? After all, I’m just a regular person.”
Authors of how-to or personal growth books are people who believe deep in their heart they have something of value to share with others – and they want to share it. I didn’t say that they have something perfect to share. They have something of value. You don’t have to be a perfect example.
You don’t have to be a millionaire who looks perfect and rides in limousines and wears a Rolex. I don’t. I wrote a very successful book on marketing a few years ago – and I’m still learning all the time. I’m attending two seminars in the month of October to become even better in my business.
Authors don’t start off as these larger than life people – and then they write a book. They start off as regular people who have some good ideas and then after going back and forth about whether they should write a book or not – for months – sometimes years, they finally write a book. And then they work on building the brand and the image of a book author. That’s what my six month program helps you to do. Write the book and then figure out how to leverage it to make it and your business more successful.
We talk about all the steps to write your book. We talk about publishing options. And, we talk about the best ways to get out and promote your book today. The latest strategies. And then we tie it all together so that you are seen as the expert and it brings greater credibility and authority to your business and what you do. The result? You not only make money selling books, you make a lot more income doing what you already do. Demand goes up, if you want your fees can go up. The financial goals you set for your business when you originally started finally start coming true.
My next Group Book Mentoring program is starting on Tuesday October 16th at 10:00 am pacific time. I’d love to have you join me if you have a how-to or personal growth book in your heart that will help position you as someone who knows your stuff.
The next step? Let’s have a conversation on the phone or on Skype. I’ll answer all your questions and share my fees with you at that time. You can do this. If you have a book inside you – I can help you get it out where it can help so many other people – and help you.
I believe when it comes to doing something as outrageous as writing a book – we’re waiting for someone to say, “It’s okay, you can do it. You have my permission.” But the is truth no one gives us permission. There’s no Queen Elizabeth who’s going to tap you on both shoulders and say, “I now proclaim you expert of _____________.” and then you’re magically it and everyone automatically accepts you as as the expert of ______________.”
Life doesn’t work that way. We have to claim it for ourselves. A leader is someone who goes first. What that means is that when you claim it, when you say that, “I am an expert” or “I deserve this” then other people begin to say, “Oh, okay.” It doesn’t start with you hoping and wishing they they will come up with the idea that you’re an expert or you deserve a certain amount of money for your expertise. It starts with you.
This leads in perfectly to the Paradox of Learning…
Let’s say you decide you want to learn something new – how to buy and own a restaurant, for example. But you don’t really know much about the restaurant business yet. Let’s say everything you know about restaurant ownership is about the size of grape. And everything you don’t know about restaurant ownership is touching the outside of the grape.
So you read a book on what it takes to own a restaurant. And now everything you know about restaurant management is about the size of a lemon.
But you still don’t feel like you know quite enough so you go and read two more books on restaurant ownership. Now everything you know about restaurant ownership is about the size of an orange. And everything you don’t know about restaurant ownership is touching the outside of the orange. However, you still don’t feel like you’re ready to sign on the dotted line and buy a restaurant yet.
So you do more to learn about this subject. Now you take a seminar on restaurant ownership. What happens? Well everything you now know about restaurant ownership is about the size of a grapefruit. And, that means everything you don’t know about restaurant management has expanded too – because it’s the size of a grapefruit, too.
Next you get a job bussing tables at a restaurant. And everything you know about restaurant ownership expands to the size of a coconut. However, everything you don’t know about restaurant ownership has expanded too – because it’s touching the outside of the coconut, remember?
You know enough when you know that you don’t know everything – but you’re willing to step out courageously and take action anyway – despite your fear that you probably still don’t know enough.
That’s courage and confidence in action. That’s true leadership.
I’m typing this post to you from a lovely two-bedroom suite at the Hyatt Pinion Point in Sedona Arizona. It’s beautiful, elegant, natural, relaxing and great Feng Shui around here. Tomorrow we’re going to shoot some video in the morning and we’ll probably go hang out in the vortexes. It’ll be interesting to see if I feel anything while I’m there.
It was about five hour drive down here through quite a bit of rain but it looks like it’ll be a gorgeous day tomorrow.
As I’m sitting here on the terrace with sultry summer breezes, overlooking an inky dark sky filled with stars I’m reflecting on what it took to get to this spot. This is actually our celebration and reward for a successful “Occupy Your Life… NOW!” workshop last month.
If I’m going to be honest – there was some galloping chutzpah involved. I always tell people at my workshops, my webinars and my private mentoring clients that it takes getting out of your comfort zone to get to where you want to be. After all, if the way you are right now was exactly what you need to have your defininition of success – you’d be there by now, right?
I’ve discovered is you can’t hide out if you want to be successful. There is a notion in some circles that “I don’t have to sell to get sales.” There’s a belief among some people that, “I can keep being quiet and stay in my comfort zone and charge top dollar for what I do because people will be attracted to me according to law of attraction principles.”
I believe those principles. In fact my business partner and friend Stacey Hall who wrote the bestselling, “Attracting Perfect Customer: the Power of Strategic Synchronicity” is here with me. We believe in attracting what you want – but please don’t cotton to lovely however false idea that you can skip everything about marketing and business strategy and still get there. The Universe works in amazing ways – but not quite like that.
Many people find this hard to believe because I’m known as a speaker, a trainer and a motivator – but at my core I really am an introvert. That means I re-charge my batteries when I’m alone. I’m most comfortable in my own skin when I’m writing or doing something either solitary of with just one other special person – probably Ernie, my husband, or a close friend.
To manifest where I’m at right now I had to speak into my greatness. I had to be willing to claim it. I had to be willing to say in a bold way that I’m capable of helping people make some pretty incredible positive transformations in their lives and in their business. That means knowing me and really seeing who I am as a magnificent person with powerful gifts to share with the people who want to receive them.
I know I’m good at what I do. You probably know you’re good at what you do, too. But there’s a very good chance you’re waiting for others to discover it with out you saying a word.
Many years ago Woody Allen famously said, “Eighty percent of life is just showing up.”
Are you showing up for you?
There’s so much noise, confusion and caccaphony out there – showing up in a way so the right people notice and start paying attention (that’s what marketing is all about) is a challenging job for any small business owner. I’ll be honest – its not the most comfortable easy thing that I do. However, when I step outside my comfort zone and into “the puke zone” and say what needs to be said and speak my truth loud and strong – I always get positive results.
Take an honest assessment of yourself and your true desire to achieve your definition of success. Are you willing? Or, is your intention to keep visualizing and meditating on what you want without taking the action steps required to get there. If you’re not willing to get out of your comfort zone – it certainly doesn’t make you a bad person. But maybe it’s time to stop kidding yourself about how you’re going to create what you say you want.
Can you get there by just giving to others? I’m sorry, nope. There must be a fair exchange of value. Money is an exchange of value. Barter is an exchange of value – but you must see value in what another person is offering to agree to it.
Norman Vincent Peale said, “Help enough other people to get what they want and you’ll get what you want.” I do believe in Karma and that what goes around comes around. But if you don’t clearly state what it is that you want - you won’t get it. People will give back but it may not be what you need and want to create the success you’ve been visualizing for so long.
Every now and then I’ll see an award given. Someone is given a plaque of appreciation for tireless, selfless work on behalf of others. These never seem to be bold people. People will whisper, “She’s the nicest person. Always giving and never asks for anything in return.” Nice. That’s like telling the Universe, “No, please, stop. I don’t want anything.” The Universe says yes to our most dominant desire. Giving, giving, giving is a great way to receive appreciation and a moment onstage – but will it give you the success and the life you want?
Be honest now. *smile*
By Denise Michaels
For over a decade now, women have been inching toward creating a new kind of success – business success. Most aren’t interested in building the next General Motors or MicroSoft. Does this sound like you?
You want to provide a service your passionate about and genuinely enjoy. You want to live a nice life doing what you love. You don’t want to be consumed by work and business on a 24/7 basis. You want success – on your own terms.
Chances are you started your business excited about helping clients AND making money. However, in the recesses of your mind you may have believed you wouldn’t make much money right away.
So you started: full of hope, working hard, getting your ducks in a row. You’re building a good reputation with your services at a rock bottom price. The strategy? “As my reputation and my brand grows – I’ll gradually increase my fees.”
Click here now for my upcoming webinar program, “Get Paid What You’re Worth – for Women!!”
Oh, the best laid plans of mice and men…
Reality often shows a picture that’s quite different.
As a marketing mentor for over a decade now, here’s what I see – a woman a few years later who is still passionate about helping people with what she does. Only now she’s a little discouraged and living month to month on less money then she did back when she had a job. Struggling to pay her bills. Wondering when it will get better. Does this sound like you?
- A web designer – client of mine – was dangerously undercharging. She thought she was taking her business seriously – but she really didn’t know how. People weren’t seeing her value even at her rock bottom prices. I got her to triple her prices. Not all at once – but she did it. She actually gets MORE web design clients than she used to, she has a part-time helper at her home who also does dishes and vacuums. And now her husband is no longer bugging her about going out and getting a “regular job.”
There’s a silent code which says there’s something unseemly, unattractive or not “nice” about women who have the nerve to CARE about making money. Society sees that woman as strident, cold and calculating. We don’t like her one bit.
For some inexplicable reason you may quietly judge women who show clear, focused ambition. “She’s okay,” we might sniff. “I just don’t happen to like her. I don’t know what it is about her.”
Click here now for my upcoming webinar program, “Get Paid What You’re Worth – for Women!!”
After all, in our Mom’s generation (maybe Grandma) a woman’s job was to make a home – not make an income. It was a husband’s job to bring home the bacon. Women were not allowed in that arena. Ever.
Money was rarely talked about in in mixed company. And, it sure as heck was NEVER talked about in the quilting circle, the garden club or the coffee get-together. In my groundbreaking book, “Testosterone-Free Marketing” I say that 40 years of feminism doesn’t wipe out 40,000 years of human conditioning.
- Met an attorney and mom of three at a summer barbeque two years ago. She told me she charges half what other attornies charge to be nice. She was stunned how her clients didn’t seem to respect her. I suggested she double her fees. She balked. Six months ago I bumped into her and she had the same lament. I gave the same advice and told her how to do it. Two weeks ago she called and said, “It worked!” She’s making enough income now to hire a part-time assistant AND a housekeeper one day a week. Plus, she STILL has 25% more income after paying her new helpers, but less stress, more time for family, and, more respect from clients and peers.
“She only cares about the money!” is one of the worst insults. It implies a woman who’s dishonest, lacks integrity, doesn’t care what she does to get money, and, who might even gladly sell her kids down the river for a few extra bucks. Okay, I’m only joking about that last part. *smile*
Some men are still threatened by a wife who makes as much or more money as he does. A few knuckle-dragging Neanderthals still exist. Just as many men don’t give a darn one way or another. It won’t change his love for her. But she’s still wired to the unspoken belief he might be bent out of shape if she’s successful.
A fascinating study I read about a year ago said man’s greatest fear is that if he’s not successful he’ll lose everything that matters to him. He’ll lose love and his family.
Conversely the study also said a woman’s greatest fear is if she’s successful she’ll lose everything that matters to her. She’ll lose love and her family.
Click here now for my upcoming webinar program, “Get Paid What You’re Worth – for Women!!”
These are extremes – but our subconscious mind doesn’t know the difference. We have put in place a glass ceiling of our own making. Now, it isn’t some mean-spirited male boss trying to keep us in our place. It’s us doing it to ourselves. Most women who are struggling to succeed as business owners are stopping themselves from creating and enjoying success.
- A copywriter in one of my webinars was approached by a highly successful man about writing his web copy. Then he dropped a bomb and tried to dicker her prices down. She replied, “Sir, with all due respect, I can’t afford to work with people who can’t afford my fees.” Not exactly what I taught her – but she stood up for herself. He replied, “I can afford you. I just wanted to see if you’d go lower.” She said, “I’ve already given you an excellent price.” Within 24 hours she had the largest check she’d ever received on her desk via FedEx. Within three months she quadrupled her income. In less than a year she moved out of her crappy little apartment and into a luxurious condo overlooking a golf course.
Isn’t it time to stop condemning ourselves and judging other women for caring about money and our financial future? Why do we assume making money, passion and integrity cannot happily co-exist? Why do we assume the people we love the most will suddenly turn on us when we’re successful?
- Working harder and harder to make up for not clearly, politely asking for what you want in your business.
- Allowing clients to dicker down your fees, as they moan about “the economy and then silently resenting them later
- Spending tons of your valuable time doing “research” instead of spending that time creating more income
- Living the little ”white lie” that everything is fine to keep up appearancesyou’re making more money then you are
- Secretly worrying about the fact that you’re not saving money for your future needs as you probably should.
- Smiling at clients and not even telling them when you give away hours of time you should rightfully get paid for
- Spouting silly excuses about ”giving back” as a reason for undercharging when your own cup is almost empty
Click here now for my upcoming webinar program, “Get Paid What You’re Worth – for Women!!”
Women are starting businesses faster than men, and have been for almost a decade now. Isn’t it time we stop acting like we don’t care about money? That’s the purpose of having a business – to make money. If along the way you get to express your passion and do what you love that’s a wonderful thing. But the purpose of enterprise is to create income.
Get honest with yourself. When you do – you may discover you’re finally ready to release yourself from The shackles of what you thought was being “nice” and go for it, free from the bondage of limiting thoughts that have held you back until now.
On Tuesday October 30th, 2012 I’ll start, “Get Paid What You’re Worth!!” a five-session webinar series for women business owners of service-oriented businesses. If you provide a service in your business whether you’re a graphic designer, a life coach, a massage therapist, an attorney, a bookkeeper or something check it out. If you relate to the article above and know you undercharge, I’m confident it will be perfect for you. For more information, a 3-minute video and to get registered, go ahead and click here now.
I was inspired by what Jackson was creating – by thinking it up and moving energy. You can argue Whacko Jacko was un-balanced. Watching this film you see his brilliance. He was in control of everything. He was energetic, engaged and happy.
I thought, “Who told Michael Jackson he could do this? Who gave him permission to become King of Pop?”
Last week I met a new friend for lunch. We’re the same age, both child-free, and entrepreneurial. I wanted to know more about her. She wanted to discover more about living an excellent adventure. Tracey’s a graphic designer.
“Do you design websites?” I asked. Many graphic designers do. I was thinking about a client who needs tweaking on his website. I thought I could refer business her way.
She caught me by surprise when she replied, “No, I don’t do web stuff. If you want an ad laid out for a print publication, brochure, a business card or anything in print – that’s what I do.”
It would’ve been easy to say, “Oh, okay,” and drop it. I couldn’t. This woman has big plans. She wants to go places and change the world. And, she needs cash flow to make it happen. Truth is, print to a large degree, is going the way of the dodo bird.
I asked why she didn’t expand her skills to where the greatest demand can be found. She looked at me with resignation in her eyes and said, “My brain is full.” We both laughed.
At 52, we’ve experienced so much technological change. We both remember dial phones and manual typewriters. It’s a struggle keeping up. I’ll stick knitting needles in my eyeballs before keeping up with it all. At least I try to keep growing and expanding my knowledge.
I have another friend, Harold. We’ve been good buddies for years. He’s steadfastly pooh-poohed the expanding role of the Internet, social media, blogs, etc. I don’t know if there’s a connection but his business has been through excruciatingly rough times the last two years. I’ve lent him my copies of “Tribes” by Seth Godin and “Crush it” by Gary Vaynerchuk. I’ve showed him how to set up a fan page on Facebook and a WordPress blog. He still doesn’t quite fathom its vast influence.
You could’ve plunged a dagger into my heart last week when he said he believes a huge movement will turn away from the Internet toward more personal, one-on-one connections. Oh, if it was only true.
Both Tracey and Harold want great things. Each is brilliant and has much to share with the world. Unfortunately, neither are willing to go through the learning curve and change required to make it happen.
If you want to re-design your lifestyle so you can live an excellent adventure and you know you need to create income as you go – the internet is key. Look for a business that’s less about passion and more about efficiency so you can have your excellent adventure while working far less hours. It’s doable and you can make it happen.
Every morning we wake up and get a fresh new start to make our lives into whatever we want.
However, the longer we’ve been doing a career, a business, parenting, caregiving or any other activity that fills up our days, weeks, months and years – the deeper our “brain grooves” become. The deeper our “life grooves” become, too. We make commitments to others. We take on mortgages, children, business partners and more. We dig ourselves in. It’s more difficult to make a big life change. As we pass ages 40 and 50 it can seem almost impossible to re-design our lives.
Meet my buddy, Mark Michael. He’s 50 and has attended all four Excellent Adventure meetings I’ve conducted. At the first meeting what he wanted to do was vague, to say the least. It was about marketing seminars and the whole thing was filled with twists and turns. Plus it was an industry he had no experience in. As a marketing mentor I said, “Geez, you like a challenge don’t you? This is a difficult business model and nothing built in for repeat business.”
If someone fights for their dream and their passion I’ll back off and say, “If its REALLY what you want – let’s make some shifts to make it happen.” Mark didn’t fight.
At the next Excellent Adventure meeting he had a huge picture book under one arm. Not just a coffee table book – this book could be an entire coffee table. It was filled gorgeous pictures of the US National Parks. From the primeval forests of Washington to the sandy Florida Keys. I knew he had something great in the works.
Mark said, “I’ve been thinking. I want to take an RV and travel to every National Park. It’s always seemed like an impossible dream. THAT would be my excellent adventure.”
I said, “That’s great. Don’t be attached to it having to look a certain way. Be open to creative ways to manifest what you want.” Mark agreed and every day started looking at his book with the beautiful photographs. He started talking with people, too.
Yesterday Mark came to my get-together at Starbucks. He was brimming with excitement. When it was his turn to speak, he said he’d met someone with an RV who wants to do the same thing but is looking for a traveling companion. He still needs to work out some financial things – but it seems like he’s getting his ducks in a row quickly. Kudos to you, Mark! You are making it happen.
Have you ever heard that expression that perfect is often the enemy of good?
It means sometimes we feel we have to do something perfect. Unfortunately, this keeps us from actually DOING something because we don’t have it perfect yet – so we hesitate from pulling the trigger.
Today I woke up feeling like I need to get a handle on online marketing. I trotted off to my local Barnes & Noble to see what I could learn. I started online networking seven years ago. I’ve been getting clients online for years now. I’ve done blogs for several year. Tis isn’t my first rodeo. But there are a holes in my knowledge.
I have confidence in my ability to sell offline. I have confidence in my ability to write articles and posts that move people. I’ve sold a lot of my books from my website. I can talk a good game with most web designers. I have a lot of knowledge – but I haven’t put it together.
I’ve resisted because I’d rather write than figure out the tekky stuff. Honestly, just thinking about it makes the hair on the back of my neck stand up. I get all goose-bumply. But keeping my head in the sand won’t get me anywhere. It’s time to get over the lumps and bumps.
While at Barnes & Noble, I found eight books (maybe nine) I felt I could learn from. A lot of what’s in those books may be a repeat of what I already know. Even if I get a few tips, well, that’s a big help.
Even though it may seem like you have a lot still to learn – get started. It may not be perfect. Start putting it together anyway. There’s nothing like doing. Far, far better than reading and observing.
What can you do in the next 24 hours that’s a tiny bit out there that’ll get you closer to your goals? Closer to your excellent adventure?
All the best,
Author, “Testosterone-Free Marketing”
By Denise Michaels
If you’re like millions of business owners you put on a happy face to the rest of the world that says, “Everything’s great!” but on the inside you’re concerned about what’s happening with your cash flow lately.
How do you stimulate your own economy so you get the results you deserve rather than getting caught up in the mass consciousness of lack that’s become so pervasive? This article provides seven stimulating secrets that’ll get you back on track. Wealthy people depend on these principles to keep their cash flow humming so when someone asks them about their business they can honestly and enthusiastically say, “We must be doing something right. My business hasn’t been impacted at all.”
• Stay away from the nattering nabobs of negativity. Whether its cable news with a constant stream of negativity, or, just the people you meet at a networking mixer who seem desperate, steer clear of anyone who’s less than optimistic. About 10-15 minutes of news a day is all you need to keep up to speed with what’s happening. Turn off the news and focus on the 99 percent of the world that’s just fine.
• Make progress every day and give yourself credit. Focus on doing what gives you the greatest results. Creating a successful business is about moving energy and building momentum. Consider all the thrust it takes to get a jet off the ground. Except the most important work you do may not be about running around. The most important work can be about consciously shifting your mindset. Then, when you take action amazing things happen.
• Speak with enthusiasm and passion. Wealthy people attract others to their dreams by speaking with passion, enthusiasm and confidence. They give the impression they just know their product or service is amazing and their business will be a winner. Once you launch your business stop looking for validation. Get over feeling like you need “permission.” If you offer good value and products or services that help others you don’t need permission or validation from anyone.
• Be bold. One bold stroke to get the word out can do much more than dozens of hesitant, little moves. This means expanding your comfort zone because your business growth doesn’t happen any faster than your personal growth. This mean when you decide you’re going to get on a radio talk show or do some other promotion that’ll make a big splash you do it with your head up, with boldness and confidence.
• Understand the importance of marketing. Marketing is about building relationships – but it’s more than smiling and chatting with other business owners at a mixer. Your marketing message goes out ahead of you. It precedes you. It should filter out people not likely to do business with you and filter in people likely to do business with you. Filtering means when you talk with a prospective customer chances are they already know about you and are partially pre-sold making selling easier.
• Be emotionally compelling. People still have wants and needs. What’s lacking right now is confidence. When people feel you understand, empathize and have a solution for their problem they will do business with you. Too many business owners try to play it safe because they think customers will buy based only on features or having the lowest price. They must see how your features and benefits help them solve their problems.
• Ask for the sale. Some business owners enjoy building the relationship however they’re afraid they might mess it up by asking for the sale. Don’t be pushy but be willing to confidently guide and direct a conversation. After I’ve explained everything about what I offer, my fees and answered questions and gotten strong signals that a prospective client is interested my closing question is, “When would you like to get started?”
By following these seven secrets you’ll crack the code on stimulating your own economy. You’ll discover more people are receptive and open to what you offer. They will come to trust you, have confidence in you and as a result your cash flow will increase. You will be in your own flow of wealth and abundance so when people ask you about your business you can sincerely smile and say, “My business is great!!”
Denise Michaels is author of the business bestseller, “Testosterone-Free Marketing” and founder of EmpowerUAcademy. Her mission is supporting people in going for their dreams and she’s known as The Marketing Maven and as an Empowerment Expert. You can also find out about one-on-one mentoring with Denise at her website MentoringwithDenise. All rights reserved.