Archive for the ‘Social Buzz’ Category

The “Balloon Boy” Hoax and 15-min. of Fame

Monday, October 19th, 2009

By Denise Michaels, Author, ‘Testosterone-Free Marketing”

You had to be living under a rock if you didn’t hear the story out of Fort Collins Colorado last week regarding the six year old boy who parents said they were afraid had blown away in a homemade weather balloon on Thursday. The nation sat gripped with awe as we watched images of this aluminum foil looking balloon buffeted along over empty fields and up to heights of over 15,000 feet. Finally it was discovered the boy was hiding in a box in the attic of the family’s home the whole time. Happy ending?

Police discovered the event was a hoax. The father is a publicity hound whose been on a couple episodes of reality TV. He did it to improve his chances of getting on another reality TV show.

If only the six year old boy hadn’t ratted him out and thrown up on national television – his scheme probably would’ve worked.

On September 9th a Congressman from South Carolina shouted, “You lie!” during an important speech by the President. He apologized to the President, but within a week he raised over a million dollars in campaign contributions which will probably ensure his re-election in 2010.

Back in the 1960s, artist Andy Warhol said, “Everyone will have 15 minutes of fame.”

In both cases I don’t agree with what these people did. What blows me away is their results.

Here’s what I see: unless someone is brought up on charges for breaking the law, in 2009 people are often rewarded for “bad behavior.” It makes headlines and if you leverage it the right way, it’ll keep you in the headlines. It used to take extraordinary talent to become a celebrity – now it takes something like a sex tape leaked on the internet and crazy behavior aka Kim Kardashian. Bingo! Instant fame and reality star of a show now in its sixth season.

What does this mean for you and your business?

You can be a nice girl and say, “I’d never do anything like that!” Or, it may be time to suck up your confidence and make some noise about your home-based business and stop waiting for people to discover you. After all, publicity can be an incredibly valuable form of marketing.

Tell the world. Say something controversial. Plan a publicity stunt. Get your phone ringing off the hook.

According to Wikipedia: “A publicity stunt is a planned event designed to attract the public’s attention to the event’s organizers or their cause. Publicity stunts can be professionally organized or set up by amateurs. Such events are frequently utilized by advertisers, celebrities, athletes, and politicians.”

Can you use a publicity stunt in some way?

Don’t automatically say, “No, I could never pull off a stunt.” Consider the possibilities.

Obama Surprise Winner for Nobel Peace Prize

Friday, October 9th, 2009

By Denise Michaels, Author, “Testosterone-Free Marketing”

This morning President Barack Obama was named winner of the 2009 Nobel Peace Prize. Tongues wagged.

Many felt the choice was an exciting one. Reflecting an acknowledgment of the international effect Obama has had. And, how people in many countries are more hopeful about America’s leadership, but also excited about their own prospects for peace and prosperity.

Some asked, “What has Obama really DONE?” They must’ve given the award on their expectations for what he’ll do in the future and not based on what the 44th President has accomplished.

Then – leave it to the whack job right wingers. Rush Limbaugh, with 20 million listeners daily, said he was in agreement with the Taliban – Obama shouldn’t get the award. For good measure Limbaugh said the world sees our President as a joke.

The Nobel Peace Prize is one of the greatest honors in the world. It establishes respect for a person’s work towards peace worldwide. Naturally, Limbaugh finds a way to flip it 180 degrees to appeal to his hate-besotted listeners.

Former President Bush spent eight years holding back progress – in science, medicine, culture and other facets of life. Like standing in the middle of the Mississippi River trying to hold the water back. No one could predict the rush of changes that bust loose January 20th on Inauguration Day. There was no stuffing the toothpaste back in the tube again.

The America I grew up in was largely a white, Christian country. There were minorities of every color and creed. But the majority was so firmly in control and dominant, people who didn’t fit the mold went with the program. It was the American way and no one ever thought it would change.

The last 25 years the American landscape has shifted dramatically. African Americans are about the same percentage of the population – but they’ve increased significantly in economic clout and influence in all sectors of American life. The numbers of Asians and Middle Eastern people, while still small, are evident in greater numbers. The biggest population shift is the millions of Hispanics, now proud Americans. Another sea change: the fastest growing religion in America today is Buddhism often embraced by former Protestants, Catholics, Baptists and others. Instead of teaching their children the words to “Onward Christian Soldier” they’re teaching them how to meditate.

White, right-wing Americans with their continued sense of entitlement are no longer the dominant demographic force. And they’re mad as hell. Seems like they’re afraid the rug’s been pulled out from beneath them. Not by Obama, but by the flood of population changes resulting in different priorities and different values. The USA isn’t all about them any more. Many are struggling to maintain a grip on the America that always felt so safe as it slips away. They still see themselves as the “real Americans” and everyone else is an also-ran Nobody’s trying to get into their exclusive “club” anymore.

The world views Afghanistan and the Taliban as stuck in the bad, old days of the Middle Ages. Limbaugh and his followers are right there along with ‘em. Trying desperately to hold back inevitable change. Shouldn’t that tell you something about the sheer power of this wave? (I’m hoping in a few years there won’t be sufficient numbers of ‘em to support ratings – and ad revenues – for national shows like Rush Limbaugh, Sean Hannity and Glenn Beck.)

One obvious example of this came during the summer of our discontent as right wingers swooped down on Town Hall meetings to scream at politicians. One blonde woman in an Arkansas Town Hall meeting plaintively cried, “I’m scared! I want MY America back!!”

But you can’t stuff the toothpaste back in the tube again.

Personally, I wouldn’t want to. I live in a neighborhood that’s like a little United Nations. It’s a mix of White, Black, Hispanic and Middle Eastern folks. My husband’s originally from India so he adds a little Asian. Wide-sweeping changes are coming in science, health care, the environment, the economy and more. Right wingers still dumb-founded by Obama’s election – find it hard to fathom they’re not as “in control” as they always were. The safe mantle of entitlement they always assumed would be theirs is gradually being peeled away. As a result, screaming mean-spirited, racist people are rearing their ugly heads.

The times are exciting and honestly – I don’t love all the changes. I don’t love:
• How I feel I have to be plugged in and “on” all the time.
• The rudeness and animosity permeating both left and right.
• That objectivity has gone the way of the dodo bird in journalism
• If we don’t keep up with technology, well fuggedaboudit.
• It looks like we’re getting more deeply entrenched in Afghanistan

I do like that:
• We’re closer to real health care reform than ever before.
• Players on the world stage are looking to America to lead again
• Millions of African Americans now proudly wave American flags
• Millions of children who never felt they had a chance now have hope
• There’s a push toward a “green” economy and sustainable energy

I don’t know where all the change is going. My crystal ball’s a little smudged. I’m open to an America that works for everyone – not just a few. A country respected on an international stage. And whether President Obama got the Nobel Peace Prize as a result of his accomplishments or expectations for what he might do – I wish him well and proudly salute this honor. It also says those of us who voted for Obama because we were confident his approach would be met with approval on the world stage were right – and that feels great.

As for Limbaugh and his knuckle-dragging followers who cling desperately to the past like the Taliban and their right-wing sense of entitlement: you can’t stuff the toothpaste back into the tube.

Denise Michaels is a marketing mentor, trainer and author of the business bestseller, “Testosterone-Free Marketing.” Find out more about her at her websites below:

Marketing with Denise
Empower U Academy – Get marketing and empowerment tips here!
Get Testosterone-Free Marketing
My Copywriting Ebook

Dealing with Change for 40+ Women

Tuesday, September 8th, 2009

By Denise Michaels, Author, “Testosterone-free Marketing”

If you’re old enough to remember rocking out to the Beatles when they were live and not a video on YouTube, chances are the pace at which change is occurring is disconcerting.   It’s all about rolling with it – especially in your business. 

Maybe you can’t embrace techno-pop or rap, but it’s still smart to stay in the game and stay relevant. Success is about more than just marketing and selling.  It helps to know what’s going on in the world around you.  Instead of thinking you’ve got it right and Gen X or Gen Y is full of beans – pay attention. The assumed power of the Baby Boomers moving through the demographic pipeline is a thing of the past.  The younger generations of adults now have larger numbers and more influence in our changing society. 

So, what does it mean to stay relevant? 

It’s not about trying to act like a teenager but keeping up with technology (somewhat anyway), keeping your appearance in the current decade rather than in a time warp and stop thinking, “When I was in my first management job we did it the right way – not THAT way.” 

I don’t like feeling like a dinosaur either, but our notion of “the right way” means nothing to these young adults. 

 Remember, perception is reality.  If you come across as superior and as if you know more than “those kids” they’ll turn away and won’t listen.  Remember when you were in your early 20s and you thought you knew everything and had the world by the tail?  It’s no different today.

 Most young adults in the 18-30 year old category have had a computer in their home since they were a toddler.  They probably don’t know what a cassette tape is.   Since they could vote or drink a beer we’ve been at war with Afghanistan and Iraq.  And, since they’ve been a tween, Casual Friday has morphed into Casual Everything. 

 I was talking with a marketing mentoring client yesterday.  I don’t want to say her age, but let’s just say she’s had her AARP card a few years now.  She exclaimed to me, “Oh, those kids don’t know anything!”

 Unfortunately that attitude will keep you on the sidelines when it comes to selling to 20 and 30-somethings.  Those younger folks have money to spend and they’ll buy if you don’t come across as superior or hopelessly old-fashioned.   

 On the flip side, I have another marketing mentoring client who’s 29.   She’s sees me as having wisdom and acumen based on decades of experience she hasn’t even lived.  I don’t preach or tell her how the world used to be.  I’m not judgmental about her lifestyle choices.  I had to be careful not to wince when she got her tongue pierced.

 The world has changed and you know what?  Some of those young folks that look easy to diss in their skinny jeans and platform heels are smart, hard-working, confident and have a lot on the ball.  That client of mine with the pierced tongue is becoming very successful since she launched her business last spring.

To find out about my exciting workshop coming up Monday November 2nd click here. Also, make sure you sign up for my free marketing and empowerment tips by clicking here.