Archive for the ‘Adventurous Women’ Category

Yesterday I mentioned I’m starting to realize what I don’t know, and, what I need to know to make a successful shift to living an excellent adventure. For me it’s a lot of tekky stuff. The minute I just THINK about doing tekky stuff I want to stick knitting needles in my eyeballs.

I tell myself – I’d rather write a few articles. Or, it’s easier to get a new client offline. Or, I’ll do both. Sure, I’ve blogged before. Heck, I’ve been doing online networking for seven years – but now my aim is to make it all an integral part of my business and make it work together. Totally different. And for me, not always fun. Not yet anyway.

Because when I click on a button and it doesn’t work or doesn’t hook together two things that are supposed to hook together – I just want to fall into a heap and cry. I really do.

There is this tendency (I wrote about this in my book) for home-based business owners – especially women, to think they have to research and know everything before they can actually launch and get out there. If they have a business selling lotions and potions they have to know absolutely everything about the product so they can answer any possible question. Right down to the mollecular structure. If a woman wants to start an internet business she wants to study every comparable website out there before making a move.

So, we tend to get understandably upset when we see a guy who doesn’t seem to know nearly as much as us – and they just jump in and scoop up the customers and the market we were researching, studying and planning to get into for so long.

The difference? He may not have the technical knowledge. But he has the confidence perhaps you lack and he took action. You may still be safely ensconced in your comfort zone.

Business is not a research project. It’s about taking action. In fact, life is about taking action, too. What action do you need to take that you’ve been holding off on?

NOTE: Tomorrow’s post will be about “The Paradox of Learning.” Come back for the rest of the story.

by Denise Michaels

The most fun part of putting on a workshop is seeing the lights go on in the eyes of the participants. My job is to not just educate them – but also to entertain them and keep them wanting to listen for a full day. These are women who are dedicated to enjoy success. The kind of women who are willing to acknowledge maybe there’s something I can learn. I know they need more confidence. Maybe there are things I need to learn and do differently if I want to get a different result. I also know they need that cause and effect link between our personal selves and our business selves that results in a better outcome.

I woke up in the morning feeling both excited and calm and I think I stayed that way all day long. I had so much fun sharing “Testosterone-Free Marketing” with the attendees and my strategies to help customers happily say “yes.” The great thing about this workshop is that the attendees walk away not just with an attitude adjustment in terms of their self esteem – they also get hand on tools they can go out and use immediately.

People buy based on emotion – and then the back it up with logic.

One of the parts I love is when I ask people to share their insights, ah-has and light bulb moments. A woman who was asking all the right questions of her sales prospects – except she wasn’t asking for the sale. A woman realized how easy it was to sell when she was working for a big corporations – but once she was out on her own – everything changed. Another woman who realized as a life coach that she was doing everything wrong – because she was following the recommendations of the coaching institution where she got her training. There were major a-has for every person in the room.

I get so enthusiastic when I do an event like this.

The testimonials are already starting to come in:

“I do a lot of one-on-one meetings with prospective clients for my business so the most powerful tool I got from your workshop was how to use your Five Magic Questions to close more sales with ease. It became crystal clear to me how much money I’ve been leaving on the table. I also needed a way to tell my story so it’s succinct and emotionally compelling. You shared a perfect way to do that, too. I helped by handing out flyers about the workshop because I loved your book. Now that I’ve actually attended your workshop, I’m going to insist more women take it. I was amazed how some women felt they weren’t “ready” yet. Every woman business owner needs ‘How to Make Customers Happily say YES!’”

Liz Nitta
The Nitta Way

“Before attending Denise’s workshop I thought I had to discount my prices. I was undercharging and hurting myself. Also, I was marketing what I thought clients might want – I wasn’t marketing my passion for empowering women with their personal fashion. I discovered the more my fees are in alignment, the more value I create. I don’t have to be the “nice girl” giving stuff away hoping to get business with freebies. I also learned how to attract more ideal clients who will want to pay for my passion and knowledge. In just one day after attending your workshop I know who my ideal client is – people who will happily pay me what I’m worth. Now more than ever, if you think you have to discount, if you don’t have as many ideal clients you want, get to Denise’s next “How to Make Customers Happily say YES!” workshop. The price of NOT attending is way too high.”

Stephanie Ann Vehon
Image Empowering

“My marketing challenge before experiencing Denise Michaels’ workshop is that I love what I do and I’m good at it, but, I wasn’t happy with the number of people enrolled at my workshops. At her “How to Make Customers Happily say YES!” workshop, I discovered it was time to get out of my own way and stop talking about my workshop. Instead, focus on the needs, emotions and concerns of prospective attendees. Duh! It wasn’t rocket science but with Denise’s help I finally understood how I can help attendees and clients on a deeper level than ever.

Using Denise’s Five Magic Questions, I now stay on track. I’m focused on their concerns and how my workshop can help them get more of what they want. It’s simple and powerful. Any woman business owner who wants more people happily saying yes – don’t miss out. Reserve your space for Denise’s next workshop NOW! She uses life experience, humor, a shoot-from-the-hip style and her amazing marketing skills to empower and inform.”

Joy Huntsman
Joy & Associates

“I thought I was on top of it when it comes to marketing. However, I realized I knew what I liked but was clueless when it comes to understanding what my customers liked. Denise Michaels’ “How to Make Customers Happily say YES!” workshop forced me to question my beliefs about marketing. It was an intense experience because I was riveted learning how our belief systems impact our buying decisions. And her Five Magic Questions truly are magical to get better results closing the sale. It’s amazing when you finally get what we think is going on and what’s really going on. The workshop shook my foundation – in a good way. Now my business will be more successful than ever before.”

Talette Deitrick
Connections 2 Cruise

By Denise Michaels, Author, “Testosterone-Free Marketing”

Maybe you’ve been reading my blog for awhile now. Maybe you know me from when I used to be a trainer and mentor for a mega-bestselling author and seminar guy. Maybe you’re a previous marketing mentoring client. Or, maybe you’ve never heard of me before.

It doesn’t matter. If you’re a woman, home-based business owner and you really want to discover the secrets to take your business to the next level – but do it your way – without all the testosterone – come to Las Vegas and discover how to:

* Attract ideal customers who pay on time and are a pleasure to deal with
* Get them to happily say “Yes!” and know you’re aligned with them and have their best interests at heart
* Do business with people you like – so you don’t waste time on customers who are a pain
* Create a plan to help you easily draw in more people who want to and DO say “yes” to you
* Discover why you’ve held back from success and how to get the word out in a woman friendly way

… and much more.

My “No-fluff Testosterone-Free Marketing Magic Workshop” is being held Monday November 2nd in Las Vegas from 10:00 am to 4:30 pm. Get to Las Vegas. Attend the workshop and get more great ideas that’ll work for you as a woman business-owner than you ever imagined. Average temperatures for Las Vegas the first week of November are sunny and in the high 60 degree to low 70 degree range, Farenheit. Share your travel expenses with a girlfriend whose also a business owner and attend together. I just checked on Expedia.com and the hotel where the workshop will be held has a special rate of just $49 Sunday and Monday nights.

I’ll be presenting. The event will be limited to just 35 attendees. It’s small and intimate – so check into it now. Plus, there’s an Early Bird Discount right now that you don’t want to miss out on. For more information and to register click on the link at the top of the page that says, “Denise’s Events.”

I’d love to meet you in Las Vegas and help you enjoy the rest of 2009 and 2010!!! *smile*