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	<title>Your Excellent Adventure &#187; Marketing Classics</title>
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	<description>Life is one, big adventure.  Make yours excellent!</description>
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		<title>The 5C&#8217;s of Marketing for Women</title>
		<link>http://denisemichaels.com/the-5cs-of-marketing-for-women/</link>
		<comments>http://denisemichaels.com/the-5cs-of-marketing-for-women/#comments</comments>
		<pubDate>Tue, 17 Nov 2009 13:16:01 +0000</pubDate>
		<dc:creator>Denise Michaels</dc:creator>
				<category><![CDATA[Marketing Classics]]></category>
		<category><![CDATA[business]]></category>
		<category><![CDATA[customers]]></category>
		<category><![CDATA[Denise Michaels]]></category>
		<category><![CDATA[emotionally compelling]]></category>
		<category><![CDATA[marketing]]></category>
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		<guid isPermaLink="false">http://denisemichaels.com/?p=756</guid>
		<description><![CDATA[There are many ways new business owners can spend money on marketing with no guarantee of results.  There are so many choices.  Expert guidance working with someone someone who has cracked the code can greatly improve your chances for success.  Entrepreneurs want hands-on, step-by-step information that makes your life simple without putting demands on your time. ]]></description>
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		<slash:comments>2</slash:comments>
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		<title>Denise&#8217;s Top Ten Marketing Tips for Success (Part 2)</title>
		<link>http://denisemichaels.com/denises-top-ten-marketing-tips-for-success-part-2/</link>
		<comments>http://denisemichaels.com/denises-top-ten-marketing-tips-for-success-part-2/#comments</comments>
		<pubDate>Thu, 15 Oct 2009 12:58:25 +0000</pubDate>
		<dc:creator>Denise Michaels</dc:creator>
				<category><![CDATA[Marketing Classics]]></category>
		<category><![CDATA[business]]></category>
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		<category><![CDATA[customers]]></category>
		<category><![CDATA[Denise Michaels]]></category>
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		<guid isPermaLink="false">http://denisemichaels.com/?p=568</guid>
		<description><![CDATA[Here's my Marekting Tip #8:  Don’t just tell them a feature or benefit about your product or service.  Tell them how that feature or benefit will make their life better.  People are busy and stressed these days.  They often don’t have time to make the connection.  If you don’t show them how your product or service will improve their life in a real way, who will?  Don’t expect them to sell themselves.]]></description>
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		<title>Denise&#8217;s Top Ten Marketing Tips for Success (Part 1 of 2)</title>
		<link>http://denisemichaels.com/denises-top-ten-marketing-tips-for-success-part-1-of-2/</link>
		<comments>http://denisemichaels.com/denises-top-ten-marketing-tips-for-success-part-1-of-2/#comments</comments>
		<pubDate>Wed, 14 Oct 2009 14:32:13 +0000</pubDate>
		<dc:creator>Denise Michaels</dc:creator>
				<category><![CDATA[Marketing Classics]]></category>
		<category><![CDATA[business]]></category>
		<category><![CDATA[customers]]></category>
		<category><![CDATA[Denise Michaels]]></category>
		<category><![CDATA[home-based]]></category>
		<category><![CDATA[market]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[message]]></category>
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		<category><![CDATA[testosterone-free]]></category>
		<category><![CDATA[woman]]></category>

		<guid isPermaLink="false">http://denisemichaels.com/?p=565</guid>
		<description><![CDATA[These ten tips are classics and something every woman home-based business owners needs to let sink down into her bones.  People think they KNOW the basics but it never hurts to let 'em sink in a little deeper and find ways to let 'em permeate your marketing message and your brand.  It's a good idea to print them out so you can see them over and over.  ]]></description>
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		<title>Denise&#8217;s Four Powerful Marketing Rules</title>
		<link>http://denisemichaels.com/525/</link>
		<comments>http://denisemichaels.com/525/#comments</comments>
		<pubDate>Sat, 10 Oct 2009 15:06:59 +0000</pubDate>
		<dc:creator>Denise Michaels</dc:creator>
				<category><![CDATA[Marketing Classics]]></category>
		<category><![CDATA[Adventurous Women]]></category>
		<category><![CDATA[business]]></category>
		<category><![CDATA[cash flow]]></category>
		<category><![CDATA[Denise Michaels]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[rules]]></category>
		<category><![CDATA[testosterone-free]]></category>

		<guid isPermaLink="false">http://denisemichaels.com/?p=525</guid>
		<description><![CDATA[These simple marketing rules were written with women home-based business owners in mind. Whether you’re marketing a product, a service or a business opportunity they all hold true and these rules can help you enjoy greater results and more cash flow in your business.  Here goes:]]></description>
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		<title>Marketing Tip:  Be Passionate</title>
		<link>http://denisemichaels.com/marketing-tip-be-passionate/</link>
		<comments>http://denisemichaels.com/marketing-tip-be-passionate/#comments</comments>
		<pubDate>Wed, 30 Sep 2009 13:39:44 +0000</pubDate>
		<dc:creator>Denise Michaels</dc:creator>
				<category><![CDATA[Marketing Classics]]></category>
		<category><![CDATA[business]]></category>
		<category><![CDATA[customers]]></category>
		<category><![CDATA[Denise Michaels]]></category>
		<category><![CDATA[enthusiasm]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[passion]]></category>
		<category><![CDATA[passionate]]></category>
		<category><![CDATA[testosterone-free]]></category>
		<category><![CDATA[woman]]></category>

		<guid isPermaLink="false">http://denisemichaels.com/?p=441</guid>
		<description><![CDATA[As a business owner: your enthusiasm, positive energy and problem-solving skills can save the day in a business transaction.  Passion can be a great part of your marketing as a woman.  Chances are what you offer is a product or service you’ll be offering a long time. It's important to love your product and believe in it - but it's more important to love and believe in your customer.]]></description>
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		<slash:comments>3</slash:comments>
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		<item>
		<title>Women Biz Owners:  Get Your Systems Together</title>
		<link>http://denisemichaels.com/women-biz-owners-get-your-systems-together/</link>
		<comments>http://denisemichaels.com/women-biz-owners-get-your-systems-together/#comments</comments>
		<pubDate>Fri, 25 Sep 2009 13:24:28 +0000</pubDate>
		<dc:creator>Denise Michaels</dc:creator>
				<category><![CDATA[Marketing Classics]]></category>
		<category><![CDATA[Adventurous Women]]></category>
		<category><![CDATA[business]]></category>
		<category><![CDATA[Denise Michaels]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[testosterone-free]]></category>
		<category><![CDATA[woman]]></category>

		<guid isPermaLink="false">http://denisemichaels.com/?p=372</guid>
		<description><![CDATA[Because I’m a writer and a creative person, developing systems isn't where my energy naturally goes.  Many women business owners fall short.  However, I’m aware how important it is to have systems in place. So when business comes in you can handle it without throwing your hands in the air and falling into a blithering heap of overwhelm. 
]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Ask Your Customers about Why they Buy</title>
		<link>http://denisemichaels.com/marketing-bit-ask-customers-why-they-buy/</link>
		<comments>http://denisemichaels.com/marketing-bit-ask-customers-why-they-buy/#comments</comments>
		<pubDate>Wed, 09 Sep 2009 13:27:35 +0000</pubDate>
		<dc:creator>Denise Michaels</dc:creator>
				<category><![CDATA[Marketing Classics]]></category>
		<category><![CDATA[Adventurous Women]]></category>
		<category><![CDATA[business]]></category>
		<category><![CDATA[buy]]></category>
		<category><![CDATA[customers]]></category>
		<category><![CDATA[Denise Michaels]]></category>
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		<category><![CDATA[market]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[questions]]></category>
		<category><![CDATA[testosterone-free]]></category>

		<guid isPermaLink="false">http://denisemichaels.com/?p=75</guid>
		<description><![CDATA[As a home-based business owner you can learn so much by going back and talking with your current customers and also people who haven’t bought yet.  The information you gather can be hugely helpful when you develop new marketing appeals.  Here are a several thoughts to guide you:
]]></description>
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		<slash:comments>0</slash:comments>
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		<item>
		<title>Know Your Market and Sell More</title>
		<link>http://denisemichaels.com/marketing-hot-tip-know-your-market/</link>
		<comments>http://denisemichaels.com/marketing-hot-tip-know-your-market/#comments</comments>
		<pubDate>Sat, 05 Sep 2009 15:01:58 +0000</pubDate>
		<dc:creator>Denise Michaels</dc:creator>
				<category><![CDATA[Marketing Classics]]></category>
		<category><![CDATA[Adventurous Women]]></category>
		<category><![CDATA[business]]></category>
		<category><![CDATA[customers]]></category>
		<category><![CDATA[Denise Michaels]]></category>
		<category><![CDATA[market]]></category>
		<category><![CDATA[message]]></category>

		<guid isPermaLink="false">http://denisemichaels.com/?p=3</guid>
		<description><![CDATA[The more specific you can get about the kind of person who buys your products or services – the more you can zero in on the perfect message and venue for that message that will make those people take notice.]]></description>
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		<slash:comments>0</slash:comments>
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