By Denise Michaels, Author, “Testosterone-Free Marketing”

I’m leaving for the gym in a few minutes. It’s out of my comfort zone and not where I feel confident by any stretch of the imagination. As a woman business owner I have so much more to do that’s the highest and best use of my time. If I’m not marketing or selling, I’m talking with a mentoring client, creating alliances, planning for my next workshop or maybe throwing a load of clothes into the washer. But I’m going to the gym in a few minutes anyway. My husband Ernie’s bugging me to get moving.

When I get there I’ll probably groan through the first few laps around the track before picking up steam. I’ll probably do some upper body exercises with weights. Some of those machines I actually get a weird pleasure from Then I’ll walk and it’ll feel effortless to total three miles. I’d still rather be working on my business.

I feel like a fish out of water at the gym. I don’t look like the impossibly fit bodies there. I go with the eternal hope someday this 50-plus body will be whipped into shape.

I’m thinking about two marketing mentoring clients I talked with yesterday. During our session they exclaimed, “But Denise, I don’t do THAT! I’ve NEVER done that before.” They were arguing for their limitations. These were tasks that were new but not necessarily difficult or requiring a high degree of skill.

Isn’t that the point? Your business growth cannot happen any faster than your personal growth.

Before agreeing to work with a new client I ask a few questions. One of them is, How many hours a week do you put into your business?” Some clients still have full time jobs – however I’m not the right person to work with anyone putting in less than 15 hours a week. I also ask, “Are you willing to get out of your comfort zone?” Because the things you’ll need to do to reach your goals will naturally be different than the things you’ve already done. This takes many people out of their comfort zone.

We all have the tasks and activities we feel confident about. They come so naturally to us its like falling off a log. Everything else tends to make us a little uncomfortable. If you don’t take a chance and try something new you’ll never know exactly what your business and your life could’ve been otherwise.

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Discover more about how marketing mentoring with Denise can help you reach the levels of success you’re striving for at http://www.MentoringwithDenise.com

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