Ask Your Customers about Why they Buy
“I’ve learned that you’ll never be disappointed if you always keep an eye on uncharted territory, where you’ll be challenged and growing and having fun.”
~ Kirstie Alley
By Denise Michaels, Author, “Testosterone-Free Marketing”
As a home-based business owner you can learn so much by going back and talking with your current customers and people who haven’t bought from you yet. The information you gather from these people can be hugely helpful to you when you develop new marketing appeals. Here are a several thoughts to guide you:
- Have you surveyed your current and previous customers to find out who they are and how to reach more of them?
- Have you asked your current and past customers why they bought from you – from their point of view? You can use those buying reasons in future marketing efforts.
- Have you asked the people who didn’t buy from you to learn who they are? What they have in common? And, why they didn’t buy? Some simply may not be ideal customers – but with others you can eliminate those reasons in future marketing efforts.
- Feel a little bit queasy about asking someone why they didn’t buy? Don’t be. In 99.4 percent of cases it’s not personal. It’s usually because they didn’t understand something (which often can give you a chance to sell again) or because there’s something about what you offered which didn’t quite fit what they need.
- Simply say, “I just want to ask you a couple questions because I’m learning and I sincerely want to do better.” I’ve never had anyone say no when I’ve said it in a real spirit of wanting to improve myself and my business.
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