“Don’t judge each day by the harvest you reap, but by the seeds you plant.”

                                                                                                     ~ Robert Louis Stevenson

By Denise Michaels, Author, “Testosterone-Free Marketing”

Many women in business, surprisingly, haven’t a clue who their customers are and why they buy their product.  If you say, “Everyone is my market,” that means no one is your market or you simply don’t know.  The more specific you can get about the kind of person who buys your products or services – the more you can zero in on the perfect message and venue for that message that will make those people take notice.  Figure out the characteristics, qualities and attributes of your ideal customers.  Then, market to them and only them.