Reconsidering Your Lifestyle (Part 1)
If you’re like me chances are you have experience with the idea of “do what you love and the money will follow.” Or, simply the idea of endeavoring to make money doing what you’re passionate about. It’s always gratifying and fulfilling to truly do what you love. But the “money will follow” part? Sounds great on paper – but it doesn’t always turn out that way.
Along the way you positively work your tail off because you want to reach the point where the money IS coming in the way you’d like it to come in. As a result you pass up so many other opportunities because you’re staying focused on doing “what you love” – and setting the intention for the money to follow. But sometimes you miss out on other things you might fall in love with – if you had the time and resources to give them a fair shot.
And, if you have a home-based business chances are it’s a service oriented business. That means you work countless hours in service to your customers. Probably more hours on marketing, operations and all the other aspects of your business.
The idea of creating a business that’s as automated as possible so I (or you) can run off and play was not a comfortable one for me to hear at first. After all, I love the satisfaction of seeing the lights come on for my clients when they get some important idea or concept. For me, it’s always been about that one-on-one contact, even if that contact is on Skype.
Yet, Michael Gerber, author of “The E-Myth” series of books, for a generation now has said we need to create systems in our businesses so we can walk away, or, create an exit strategy to sell the business at some future point in time.
Doing what I love has been about business for so long – thinking about doing things just for fun (other than temporarily) feels odd. Shouldn’t I be working?
Sure, I can take off a weekend or go on vacation for a week (might bring my laptop and do some relaxed writing) but taking several months at a pop without more than about 5-10 hours of work per week? It sounds great – but I’m still wrapping my brain around the idea.
Automation and the Internet makes it possible – but isn’t it sorta going against our notion of “The American Dream?”