By Denise Michaels, Author, ‘Testosterone-Free Marketing”

When you wear all the hats in a business – as most of us women, home-based business owners do – it’s easy to get caught up in a web of multi-tasking and being scattered with no clear focus from day to day. In a single day you can be handling marketing, operations, administrative and a myriad of tasks within those categories. To say nothing of putting clothes in the dryer, figuring out what to make for dinner, worrying about your third grader’s math homework and more.

I wrote an entire chapter in my book about the issues women business owners are challenged with regarding our focus and how multi-tasking can really be a mixed blessing.

Here’s what I think happens: when you become an entrepreneur it becomes easy to get caught up “spinning in the world of ideas” as I call it. So many opportunities and so little time. You can have a blast talking and thinking about all these cool ideas and how much money you can make with ‘em all. But you have to finally dig your heels in and get going with one (and keep going) to make money, right? Seems pretty simple so far – ahhhhh, but the plot thickens. *smile*

Here’s the challenge: while you’re spinning in the world of ideas – you’re not getting anything done. Nothing is being completed. Why would a person DO that when you don’t get paid in business until you complete things? The reason I believe so many women do it? Well, at the root of this “spinning,” researching and checking everything out – is that it means you get to avoid rejection because you haven’t made a commitment and jumped in to anything yet.

The minute you actually “put something out there” the rubber hits the road. You’re honestly faced with whether it will be a smashing success or a bomb. And for a lot of people that’s scary. Spinning is more fun and there’s no fear or risk attached to those activities compared to marketing activities which get you out there.

Here’s the funny thing: by “spinning” our subconscious mind believes it’s protecting us from rejection. However, over the long run it can mess with your sense of self confidence. How? Because after awhile you look back at all that time and effort and realize, geez it’s been six months (or a year or two years) and what do I have to show for that effort? All that spinning?

If you keep spinning and don’t step out – chances are you don’t have much to show for it. You’ve been busy – but you haven’t achieved anything, because you’ve been focused on spinning not on achieving.

For a lot of people it makes them feel like a failure and this can pull your self confidence down. But the truth is people who keep spinning have actually very successful – at avoiding rejection.

So, if you’re goal is to avoid rejection – keep spinning.

If you’re goal is to have a successful business and generate cash flow – start figuring out how to get beyond your comfort zone (I know a great marketing mentor who helps with that *wink* AND your strategy) and start bringing in some real paying customers and clients.

There are solutions to spinning in the world of ideas: mostly they have to do with facing up to the fact that what you put out there might succeed or it might fail. Making different conscious choices and excepting the reality that the outcome could go either way – and it doesn’t make you a good person or a bad person either way. But by taking that leap of faith – you’re making forward progress moving energy and creating momentum. And THAT feels great.

Discover more about Denise at Empower U Academy and Mentoring with Denise. And if you’re going to be in Las Vegas on Monday November 2nd come to my “No-fluff, Testosterone-Free Marketing Magic Workshop.” Click here for more information and to register today.