DMM: Whose your target market? Are you marketing to one of the largest audiences in America with more disposable income than any other demographic group? It’s baby boomers. The people who are the best “fit” for my products and services are generally women business owners age 40-65. Much to the chagrin of some Gen Y and Gen X folks – we aren’t going away any time soon.

Okay, some of us wear mom jeans and still wear a wrist watch. We are still care about buying products and services. The short article below from Entrepreneur Magazine will give you a little more of an idea of the power of marketing to boomers

A baby boomer turns 50 every 7 seconds–joining a population segment that will grow by 25 percent in the next decade while other segments remain flat.

Matt Thornhill, founder of consulting firm The Boomer Project, which helps businesses reach adults born between 1946 and 1964, says it’s time for marketers to recalibrate their thinking about marketing to older adults. Boomers are a dynamic group that’s much more open to new experiences and brands than previous generations of older adults have been. Stephanie Lakhani found that to be true at her upscale Breathe Wellness Spasin Boise, Idaho. Catering primarily to boomers, the two spas bring in about $1.2 million per year. She says boomers are an excellent target, with disposable income and a tendency to refer business. “They expect perfect service,” says Lakhani, 35, who adds, “They tend to travel and buy in groups, so giving them an incentive to refer a friend in the form of an upgrade or a thank you [gesture] works very well. They are also very responsive to direct mail.”

Thornhill adds that marketers should target boomers by what they’re doing instead of how old they are. “Boomers are living such cyclical lives. In their 40s or 50s, they could be going back to college, be empty nesters or be married a second time and raising a young family,” he explains. “You wouldn’t sell the same vacation package to all these people. So pick the lifestyle segment you’re targeting, and focus on that.”