I was inspired by what Jackson was creating – by thinking it up and moving energy. You can argue Whacko Jacko was un-balanced. Watching this film you see his brilliance. He was in control of everything. He was energetic, engaged and happy.
I thought, “Who told Michael Jackson he could do this? Who gave him permission to become King of Pop?”
By Denise Michaels, Author, ‘Testosterone-Free Marketing”
You had to be living under a rock if you didn’t hear the story out of Fort Collins Colorado last week regarding the six year old boy who parents said they were afraid had blown away in a homemade weather balloon on Thursday. The nation sat gripped with awe as we watched images of this aluminum foil looking balloon buffeted along over empty fields and up to heights of over 15,000 feet. Finally it was discovered the boy was hiding in a box in the attic of the family’s home the whole time. Happy ending?
Police discovered the event was a hoax. The father is a publicity hound whose been on a couple episodes of reality TV. He did it to improve his chances of getting on another reality TV show.
If only the six year old boy hadn’t ratted him out and thrown up on national television – his scheme probably would’ve worked.
On September 9th a Congressman from South Carolina shouted, “You lie!” during an important speech by the President. He apologized to the President, but within a week he raised over a million dollars in campaign contributions which will probably ensure his re-election in 2010.
Back in the 1960s, artist Andy Warhol said, “Everyone will have 15 minutes of fame.”
In both cases I don’t agree with what these people did. What blows me away is their results.
Here’s what I see: unless someone is brought up on charges for breaking the law, in 2009 people are often rewarded for “bad behavior.” It makes headlines and if you leverage it the right way, it’ll keep you in the headlines. It used to take extraordinary talent to become a celebrity – now it takes something like a sex tape leaked on the internet and crazy behavior aka Kim Kardashian. Bingo! Instant fame and reality star of a show now in its sixth season.
What does this mean for you and your business?
You can be a nice girl and say, “I’d never do anything like that!” Or, it may be time to suck up your confidence and make some noise about your home-based business and stop waiting for people to discover you. After all, publicity can be an incredibly valuable form of marketing.
Tell the world. Say something controversial. Plan a publicity stunt. Get your phone ringing off the hook.
According to Wikipedia: “A publicity stunt is a planned event designed to attract the public’s attention to the event’s organizers or their cause. Publicity stunts can be professionally organized or set up by amateurs. Such events are frequently utilized by advertisers, celebrities, athletes, and politicians.”
Can you use a publicity stunt in some way?
Don’t automatically say, “No, I could never pull off a stunt.” Consider the possibilities.
By Denise Michaels, Author, “Testosterone-Free Marketing”
Maybe this sounds like a big leap, but being successful in your business as a woman can actually make your marriage better and your husband more loving. I’m defining success as the perfect blend of enjoying what you do AND creating cash flow. Not one or the other – you get to have both.
Yes, I know there are men threatened by their wives’ success.
The first thing to do is unwind a couple powerful, but unhelpful beliefs out there that keep us twisted up trying to make money – but at the same time not make money. It’s like driving down the freeway with one foot on the brakes and the other on the accelerator at the same time. After all, a business without positive cash flow isn’t a business – it’s an expensive hobby.
Belief One: for men, there’s a strong belief that making money will bring love. The most lovely, caring wife, the family and the income to support it all. Most people have a belief this is so. It’s why many women – when they’re looking for love – also look for a man who can support her future family. We’re attracted to confidence and that begets success. Confidence and a can-do spirit is sexy. I’m sorry ladies, but 40 years of feminism doesn’t change four million years of human conditioning.
Belief Two: far too many women have a deep-seated belief, often subconscious, that making significant money will take love away from them. Many women fear if they make a good income he’ll be threatened and leave. Or, she might wake up one morning and say, “What am I doing with this turkey?” and leave. It doesn’t help that back in the day when women first started making good incomes in the 60s, 70s and 80s that happened – a lot.
If you’re married to a good guy – chances are his paycheck goes to taking care of many household expenses. It doesn’t really belong to him – it belongs to the family. But when things are flipped – for many women their paycheck never goes into the family checking account. Sure, it might pay for groceries and other things – but when you want a new pair of shoes – you get ‘em. When you want a little splurge or pampering you look at your money – and if you can do it – you spend the money.
When you truly want to be on an equal footing you stop looking at the money as his belongs to the family and yours belongs to you. Instead all the money is family money. You look at how your income can improve your lifestyle for the entire family rather than paying for splurges. You stop looking at your money as temporary and therefore fleeting and you look at it as part of your lives together.
You have a conversation with your husband. You say something like, “I want my business to be successful – because I love you and I love our family. It’s not just for fun – it’s for income, too. You’re the only one for me and I want us to have a great life together. I’m ready to stop sabotaging myself and really do the things that will make a difference. Which means putting less attention on _______, and more attention on marketing and selling.”
Then say, “Hon, I know you’re doing a great job and we’re a team together. But it’s really hard for one person to do it all in 2009. I want to learn ways to contribute more to our family as a team because I love you and I want us to have a great life together. I want us to be able to give our kids a good education and have a secure retirement someday. I’m not talking about putting more time into my business –I’m talking about re-focusing my energy into doing the things that will make more income in my business. I’ve avoided it – but it really means learning how to market and sell more successfully.”
Over the last eight years I’ve mentored over 1,400 women and a lot of men, too. In a few instances the women I mentored walked away from their marriages. These were very troubled marriages even before she started a business. In far, far more instances a woman making more money resulted in bringing a husband and wife much closer together because he felt a little less stressed and she saw her success not as something that split her from her husband – but something that brought her closer to him. After all, men find confidence sexy, too.
By Denise Michaels, Author “Testosterone-Free Marketing”
Does the thought of marketing your business drive you to chocolate? If “getting the word out” makes you feel overwhelmed, you’re not alone. After coaching over 1,400 men and women the last eight years I’ve discovered big differences between the genders and how we handle marketing challenges.
Women Owned Businesses: An Emerging Economic Powerhouse
Did you know women are starting businesses at 2-4 times the rate of men? Women-owned businesses employ more people than the Fortune 500 combined.
My book, “Testosterone-Free Marketing” is about why marketing and sales make many women uneasy and what they can do about it to enjoy more success and put more profits in your purse.
Many women can’t relate to pushy sales and marketing tactics found in most marketing books, tapes and seminars. It just doesn’t feel like us – so we avoid it. We hate being pushy. It’s testosterone-heavy. We’re about relationship building and letting others come to us rather than pushing ourselves upon them. So you tend to wait for others to initiate a purchase. This is especially true for women raised to not “toot their own horn.” You may have tried to sell by just being friendly and being interested in others – and that’s a good thing. But it doesn’t quite work either.
Talented Women at the Crossroads of Success
Susan had a delightful personality and was a distributor for a network marketing company that made some amazing products to improve and maintain good health. She had a terrific experience with the products herself. And, she was comfortable signing up people who she believed would benefit. But to create a business that would generate full-time income she knew she must recruit business builders. Those are the big-time MLM heavy weights that have incredible abilities to build an organization. She asked, “Why would they possibly be interested in me?”
She stayed inside her comfort zone by only approaching people that she could secretly feel a little better than. She wasn’t threatened or intimidated. However, in this instance these people would use the products but there wasn’t a chance they were going to build their own organizations – and that didn’t help Susan’s monthly check very much.
I told her we all have something of value to offer others even if it’s not as easy to see on the surface as being beautiful or being rich. Your uniqueness is the reason people will want to do business with you. If you feel inadequate when you compare yourself with others, it’s not a business problem – it’s a self-confidence challenge.
Nurturing Women Can Have Abundant Cash Flow, Too
Women often bring to home-based businesses the same nesting, nurturing characteristics as at home. They also bring expertise about their products and services. Marketing and sales is out of their comfort zone. But “product knowledge” will not help most women sell more and create cash flow. Marketing and selling skills are necessary even if we do it far differently from the men.
Marketing is about drawing people in toward what you do. Selling is asking for what you want. You can’t wait for customers to approach you like you waited for the cute boy in high school History class to call for a date. Yet countless women business owners do. “Testosterone-Free Marketing” is about helping you discover woman –friendly ways to market and sell so you have more fun, feel more confident and make a lot more money.
Business will come to you, when you let the world know you are here, you are competent and you are ready for business. When you discover these keys, your cash flow will soar and your self-confidence will grow.
Denise Michaels is a marketing mentor, trainer and author of the business bestseller, “Testosterone-Free Marketing.” Find out more about her at her websites below:
By Denise Michaels, Author, “Testosterone-Free Marketing”
Sure, pundits and experts are starting to cautiously say “the recession is over.” However, if you’re like millions of women business owners you put on a happy face to the rest of the world that says, “Everything’s great!” but on the inside you may still be concerned.
How do you stimulate your personal economy so you get results rather than get caught up in the lack mass consciousness that’s become so pervasive the last year. This article provides seven stimulating secrets to get you back on track. Successful women in business depend on these principles to keep their cashflow humming so when someone asks them about business they can honestly and enthusiastically say, “We must be doing something right. My business hasn’t been impacted.”
• Stay away from the nattering nabobs of negativity. Whether its cable news almost predicting Armageddon daily, or, just the people you meet at a networking mixer who have fear all over their face. Stay away from anything less than optimistic. It’s impossible to be confident when you feel afraid. About 15 minutes of news daily is all you need to keep up to speed with what’s happening. Turn off the news and focus on the 99 percent of the world that’s doing well.
• Make progress every day and give yourself credit. Focus on doing what gives you the greatest results. Creating a successful business is about moving energy and building momentum. Consider all the thrust it takes to get a jet off the ground. Except the most important work you do may not be about running around. The most important work can be about consciously shifting your mindset. Then, when you take action amazing things happen.
• Speak with enthusiasm and passion. Wealthy people attract others to their dreams by speaking with passion, enthusiasm and confidence. They give the impression they just know their product or service is amazing and their business will be a winner. Once you launch your business stop looking for validation. Get over feeling like you need “permission.” If you offer good value and products or services that help others you don’t need permission or validation from anyone.
• Be bold. One bold stroke to get the word out can do much more than dozens of hesitant, little moves. This means expanding your comfort zone because your business growth doesn’t happen any faster than your personal growth. This mean when you decide you’re going to get on a radio talk show or do some other promotion that’ll make a big splash you do it with your head up, with boldness and confidence.
• Understand the importance of marketing. Marketing is about building relationships – but it’s more than smiling and chatting with other business owners at a networking mixer. Your marketing message goes out ahead of you. It precedes you. It should filter out people not likely to do business with you and filter in people who are likely to do business with you. Filtering means when you actually talk with a prospective customer chances are they already know about you and are partially pre-sold making sales much easier.
• Be emotionally compelling. People still have wants and needs. What’s lacking right now is trust and confidence. When people feel you understand, empathize and have a solution for their problem they will do business with you. Too many business owners try to play it safe because they think customers will buy based only on features and benefits. They must see how your features and benefits help them solve their problems.
• Ask for the sale. Some business owners enjoy building the relationship however they’re afraid they might mess it up by asking for the sale. Don’t be pushy but do be willing to confidently guide and direct a conversation. After I’ve explained everything about what I offer, me fees and answered all their questions and gotten strong signals they are interested my closing question is, “When would you like to get started?”
By following these seven secrets you’ll crack the code on stimulating your own economy. You’ll discover more people are receptive and open to what you offer. They will come to trust you and have confidence in you and as a result your cash flow will increase. You will be in your own flow of wealth and abundance so when people ask you about your business you can sincerely smile and say, “My business is great!!”
By Denise Michaels, Author, “Testosterone-Free Marketing”
Living life on purpose means making conscious choices about how to spend your time in business and in life – every hour of the day. These are lofty words but I felt it would be valuable to give our women business owner readers a sense of how to keep living on purpose when stuff happens. Because when you get rocked off your foundation and dragged off on a tangent it can shake your confidence. The opposite of feeling empowered.
About ten years ago I got a big “a-ha” when I was working with a mega-bestselling author. Someone wanted to do a certain business deal with him. He didn’t want to do it. He said to the person at the other end of the phone line, “I’m not going to do this deal with you. And it’s not because it’s not a good proposal – it is. I’m confident you’ll make a lot of money with it. But here’s why I’m bowing out: over the years I’ve discovered it only makes sense for me to get involved with projects and ideas I’m really passionate about. I can see you’re passionate about it – and that’s good. But I’m not. So I’m going to pass because I want to keep my energy, resources and everything else focused on the things I’m really good at. Those few things I have a deep passion about.”
Overhearing that conversation turned me around. I got clarity, focus and started thinking differently about all the business deals and opportunities pitched to me by other women. As if we all have unlimited time and can keep stuffing more and more into our already over-stressed, over-stuffed lives. We don’t. It’s a great example of making a conscious choice and living on purpose.
How many times have you been approached by someone abuzz with a network marketing company or direct selling. They say something like, “If you love the product you should consider becoming a distributor.” Or here’s a good one: “You can do the business in your spare time.”
My reply, “What spare time?” I’m already having a tough time fitting in an hour to go to the gym and maybe spend a little quality time with my husband now and then whom I love dearly. How am I supposed to fit in time for another business?”
It might make perfect sense to a lot of people, but now that I have the clarity from that experience – it’s about the dumbest stuff I’ve ever heard. After all, I might love Prego Spaghetti Sauce but that doesn’t mean I’m interested in selling it as a business. Please don’t take this as if I have something against networking businesses – I don’t. Many people enjoy satisfying and successful businesses in MLM and that’s fine. I’m only speaking from my experience.
For women who are promoting a business – if you can show your prospects how your product, service or business opportunity IS the highest and best use of time and is in alignment with their core values – you will build your organization much faster. I use this approach in my own sales and about 75-80 percent of the time they happily say “yes.”
So keep your eye and our focus on what really matters, we can more easily judge what we want to put our valuable time into. We can discern that which feeds our passions and provides us with satisfaction no matter how much money we’re making – and which detracts from our lives.
PS: Visit http://www.EmpowerUAcademy.com and get my free marketing and empowerment tips today. Fast, free and delivered to your inbox.
DMM: Stocks, manufacturing and housing up! Business is on the rise. More people working means more out there to happily say yes to what you market and sell. Get out there with confidence, ladies. The economy is coming back! Whoooo-hoooo! But I digress. Read the article and smile.
This article is from SeekingAlpha.com
The immortal words of Gomer Pyle rang out in business headline after headline this week, “Surprise, Surprise, Surprise!” Women business owners take note:
First the banking sector became awash in surprisingly good news. Four of the US top banks smashed all earnings estimates and posted collective net profits of $13.6B for the second quarter.
Bank of America (BAC) posted a profit of $3.2B
Goldman Sachs (GS): $3.4B
JP Morgan Chase (JPM): $2.7B
The technology sector followed with Intel’s (INTC) surprise. It posted its best quarter over quarter sales increase since 1988. Further, the chip leader formally asserted that this current quarter ending in September, will be significantly stronger than any analysts had even dreamed of. IBM (IBM) also added its vote of Q3 confidence later in the week.
And there was more surprisingly good news in the jobs data Thursday. The number of initial claims in the week ending July 11 fell 47,000 to 522,000 – the lowest level since early January. The data for continuing claims also fell by 642,000 — the largest drop on record! This huge downward surprise even pulled the four-week moving average of these continuing unemployment claims down by 110,250.
And then on Friday, the housing market chimed in with surprises of its own. Contractors started building single-family homes at the fastest rate in 4-1/2 years. “The bond market was completely caught off guard by the increase in housing starts,” said Jane Caron, chief economic strategist at Dwight Asset Management in Burlington VT.
And stocks surprised most strategists as well. Just last week many had forecast stocks to continue their recent declines (or at least continue to move sideways). Q2 earnings jitters dominated the news. But as markets closed on Friday, many traders were left scratching their heads as the Dow rocketed to its best weekly gain since March, closing within easy striking distance of the 9000 mark.
But perhaps the mother of all surprises this week came from the bear of all bears, Doctor Doom, Nouriel Roubini. Just last week the ultra depressing economic prognosticator wrote an article “Brown Manure, Not Green Shoots.”
But this week in a significant flip, flop, Roubini actually stated, “the worst of the worst is behind us.” (He later of course whined that his words were taken out of context.)
Gomer Pyle frequently exasperated his immediate supervisor Sergeant Carter with the Private’s Pollyanna-style demeanor. With positive economic surprises everywhere, it is no surprise that Roubini feels a bit frustrated as well.
This article was copied and pasted from http://www.seekingalpha.com