By Denise Michaels, Author, “Testosterone-Free Marketing”
Are you willing to admit you’re a cupcake marketer? C’mon, fess up. Confession is good for the soul. After all, admitting you have a problem is the first big step to solving the problem, right?
If you answer yes to any of the questions below – chances are extremely good you’re a cupcake marketer. Here are the telltale signs. Do you:
* Undercharge for your products and services compared to the going market rates? Yes No
(Millions of women do because they don’t trust in themselves, their ability to market and sell or both.)
* You say you do it “to be nice” or “to give back or “to pay it forward?” Yes No
(Your business is not a philanthropy – it’s a business. The purpose of a business is to make money – including a fair profit. Then once you make it if you want to give it to charity – that’s your business. But a business isn’t a charity.)
* Secretly wish you could hire someone to take care of the marketing and selling? Yes No
(You do this because you don’t know testosterone-free ways to market and sell. The highest and best use of time for any home-based business owner is to be selling.)
* Say, “I don’t do my business for the money – I do it for fun?” Yes No
(Which tells the world you’re probably not making much money. There are so many things you can do in the world for fun – travel, spending time with kids or grandkids, sports, hobbies, gourmet cooking, sex – the list goes on and on. Even though business can be a lot of fun – the primary reason is to make money – not fun.)
* Say, “I started my business because I love the product?” Yes No
(I love “Prego Spaghetti Sauce” and “L’Oreal Feria” hair color too but it doesn’t mean I’m going to start a business around it.)
* Try to get other women business owners to give you freebies to help you out? Yes No
(Just curious – how often do you actually BUY products and services from other women business owners? If you’re not buying regularly – you’re contributing to the pink collar ghetto and are a serial cupcake marketer.)
* Secretly (or not so secretly) you get upset if another women business owner refuses to give you freebies? Yes No
(Damn! Your plan to create money without spending any isn’t working. She’s not making it fun for you! If you feel you can’t control the situation – it happens because you don’t know testosterone-free ways to market or sell.)
* If they say “no” to giving you freebies do you run around and tell others online? Yes No
(Okay, you’re a cupcake marketer and a backstabber when you don’t get your way.)
* Are your finances tight yet you keep telling yourself if you give things away (or undercharge) it’ll all work out and come back to you eventually? Yes No
(Karma does come back around – but not always the way we want it.)
* Are you an MLMer, DMer or party plan gal signed up for more than one business opportunity, yet you aren’t making real money you can actually live on at any of ‘em? Yes No
(My marketing rule number one is “a confused mind says no.” When people see you’re home-based, with no staff and in more than one business they’re less likely to buy anything from you.)
* Do you see dollar signs when someone says, “You don’t have to sell the product – you just have to share the product?” Yes No
(You should run the other direction. It’s a lie.)
Here’s how to score your results:
1-3 YES Answers: Admit it, you’re a cupcake marketer. You’re learning a lot about your business, having a great time and you just know that things will come around and the dollars will start rolling in soon. But even if they don’t – you’re having fun and that’s what’s most important, right?
4-6 YES Answers: You got it bad girrrrrl. You keep a happy smile on your face and you still LOVE the product(s) or services you offer. But there are time when you’re a little discouraged. You believe if you keep doing what you’re doing it’ll all work out and come back to you. After all, isn’t that what “attracting” is about? Thank God your (pick one) husband, savings, 401k are there to keep the bills paid. For awhile anyway.
7-9 YES Answers: You’re a lifer. You’ve been doing serial businesses for years now. You haven’t quite found one where you don’t have to SELL the product or service you just SHARE it. However, you keep looking and hoping and telling others everything is “Fabulous!” with your current business.
10 or more YES Answers: You’re either homeless, couch-surfing or you have a very patient husband, boyfriend or partner picking up the tab. You don’t make enough money to even pay for groceries. No biggie, if you made a bunch of money either you wouldn’t be happy or you’d leave the jerk, anyway.
Denise Michaels is author of the business bestseller, “Testosterone-Free Marketing.” Get your copy by clicking here. And, get Denise’s weekly empowerment and marketing tips by clicking here. Come join Denise Michaels in a movement to empower women business owners like you to be all you can be and to have more joy, more fun and more success in your life.
In tomorrow’s post I’ll break cupcake marketing down into smaller crumbs so you can understand why you do it a little better and help you get on the road to recovery.
By Denise Michaels, Author, “Testosterone-Free Marketing”
Last week I had an amazing workshop with a roomful of women dedicated to creating success in their business and in their lives. There’s been a terrific buzz all over town since. Attendees have called to say the information I shared is helping them increase their business income already. I’ve gotten offers for more speaking engagements and it just goes on and on.
Which is great but I keep thinking about the women who said “no.” It seems like some women declined out of fear. I wonder how far these women will ever grow with their home-based businesses?
Let’s be honest. A lot of women say they’re dedicated business owners but they really have an expensive hobby. So, when asked to consider a small investment to discover easy, testosterone-free ways to grow, they’re not interested because they don’t want to grow. They take mincing steps forward and question spending ten bucks on flyers. But they spend hundreds on a new outfit or purse. They drive a great car. It’s all about priorities.
I call it Cupcake Marketing Strategy.
You know how women used to always get asked to bake cupcakes for the bake sale for their kid’s school, the church, the library or whatever? They were asked to bake, so they did. Some women still do – every time. Many women always comply when asked – and never ask for anything in return. Then the organization sells their hard work and ingredients, the cupcakes, for a dollar each. Eventually, many get a little peeved that they’re always asked. But they wouldn’t dare say “no.” After all, they want to “be nice.” Nice is more important than their time or their money.
Pitching in and giving everything away is admirable when it comes to helping out in the community. However, it can spell disaster in business when we use that same penny-pinching thinking and don’t speak up for ourselves.
I’ve met women who seriously undercharge for their products and services because they lack the marketing skills and confidence to charge what they’re worth. They think they’re “being nice.” However, “niceness” results in a constant squeeze for money. To compound matters, they end up having a tough time getting new customers because people mistake “niceness” for incompetence. They think, “Gee, you don’t charging the going rate. Must be because you’re not be as good.”
Being “nice” is a totally different thing from being “pleasant” or “polite.”
Here’s the crazy part: instead of learning to politely decline, they keep doing it. Einstein said, “Insanity means doing things the way you’ve always done them and expecting a different result.”
Next these ladies try to figure out ways to get things free or discounted from other women – because they’re financially strapped. They wouldn’t DARE ask a man to discount his prices. This results in more women with financial challenges. They feel they can’t say “no” because they want to be nice. Maybe they’ll gripe to someone else – but never the person who asked them. After all, they don’t want the other person upset.
Oh, puh-leez… can we all just grow up a little?
The whole thing has spiraled out of control like an over-sized swirl of buttercream frosting on top of a Red Velvet cupcake. We are held to a totally different standard of “how to do business” from men. In so doing, we’ve created a pink collar ghetto of women entrepreneurs struggling to avoid getting a real job. Women who say, “everything is great” when they meet others. Most aren’t thinking about thriving – they’re too busy just surviving. In my experience these women believe someday:
* I’ll be able to charge full price
* I’ll gain the respect I should have
* People will see my true worth
* I’ll make enough money to end the struggle
* I’ll stop working like crazy with very little reward
It’s like believing someday your Prince will come. He’ll sweep you up in his strong, muscular arms and take you away from all the financial stress. If you’re really nice it’ll all work out and you’ll be rewarded for that. Well, yes karmically I believe that what goes around comes around – but if there isn’t a focus on financial gain – it won’t necessarily come back as financial good.
Someday is today. Nothing will sweep your stress away if you don’t figure out effective, testosterone-free ways to create more business income. There are three ways to build more business income:
* Get more customers (new and repeat business)
* Charge more for what you do
* Get customers to make larger purchases when they buy
Prince Charming in your business is about increasing your confidence, your marketing and your testosterone-free selling skills.
Stop waiting for people to notice your worth like you waited for the cute boy you passed in the hall in high school to notice you. That’s okay in dating – but will spell disaster in your business.
Shift your thinking, level of “deserving-ness” and marketing skills, chances are you’ll your business income will increase. No one taps you on the shoulder and says, “Okay, the coast is clear. You can now charge $XXX per hour instead of $XX per hour.” No one gives you a raise or permission. You must give yourself permission. Validate yourself. Take yourself seriously.
If you have the intention and you’re willing to do what it takes to make it happen – then you’re dedicated. If this describes you send me an email at mentoringwithDenise@gmail.com and I’ll put you on my list of people interested in possibly attending my next workshop. It’ll be held in Las Vegas sometime in February or March of 2010 and it’ll probably be a two day event. Worth traveling to if you don’t live here already.
The point is I’ve watched enough victims of cupcake marketing who don’t even realize they’ve fallen prey to it’s perils. If you’re ready to stop struggling and live an abundant, financially prosperous and deeply satisfying life say, “ENOUGH!!!”
Denise Michaels is author of the business bestseller, “Testosterone-Free Marketing.” You can get your copy by clicking here. And you can get Denise’s weekly empowerment and marketing tips by clicking here. Come join Denise Michaels in a movement to empower women business owners to be all that they can be and to have more joy, more fun and more success in your life.