Are You Focused or feeling Fuzzy?
By Denise Michaels, Author, “Testosterone-Free Markeitng”
How’s your focus these days? Lately, many people seem totally scattered and overwhelmed. They look like they’re running in circles and we all know that can be really counter-productive Try to have a conversation with them and their eyes are darting off in different directions. I met a couple people like this at a networking luncheon yesterday. Schedule a meeting and they’re apt to goof up the time at least once. Had one of those yesterday, too.
It’s easy to blame it on the economy. It takes a lot more effort to find people who want, need and are willing to pay for your products and services these days. In fact I was just talking with an old friend yesterday who was telling me about a famous seminar guru who was planning on 800 people for an event in Atlanta recently and about 65 people showed up.
Yes, there are a lot of distractions these days. I can’t even tell you how crazy-making it is for me to have four email addresses and be checking Facebook, Twitter, my cell phone messages, my land line messages – and that’s all stuff that’s not the highest and best use of my time. But I truly believe our greatest solutions to our busyness are not factors outside of us – but factors within. After all, you can’t control much of what happens outside of you – you can only control how you respond to it all.
We all choose our lives and how we spend our time. Somewhere along the way you made choices. You may not have understood the consequences of those choices – but you made ‘em and here you are. It’s possible you don’t really want to do what you’re doing with your life and your time, so your mind throws up obstacles that feel like, “Oh, I’m so busy all the time. I just can’t get to the really important stuff.” Maybe it’s because you don’t want to get to the really important stuff.
Take some time to quiet down and slow down. I’ve sort of been forced to do that this week because I have a cold right now. As much as I want to get up and do more – I’m secretly relishing this time to take it easy. Yes, I actually have a positive attitude about this cold. But back to you…
Take some time to quietly think about your goals. Ask yourself if they’re in alignment with your core values. In other words – if you have a goal to make a big, six figure income and yet part of your core values is that you don’t believe that you deserve money – or you believe money is the root of all evil – well, Houston – we have a problem.
If your goals and your core values are not in alignment – you’ll be very stressed out. It’ll be like Sisyphus (of Greek mythology) pushing that boulder uphill forever. Not much fun. So much smarter to take some time to figure out how to get your goals and core values into alignment. And, if you have a core value that’s not working out for you like the one above – it’s time to change it. This is another reason why I say that your business growth doesn’t happen any faster than your personal growth.
Many women business owners have challenges in this area. They have very real financial needs: a mortgage to pay, insurance, savings – and all the other very concrete expenses of life. Unfortunately they also have a belief system (core valuues) that says it’s not okay for women to care about making money – that it’s somehow crass and cold. This is one of the many issues I’m going to be addressing at my No-Fluff Testosterone-free Marketing Magic Workshop coming up on Monday November 2nd.
When you set goals where there is alignment with your core values – it’s a much easier path, there are less distractions and problems. Everyone is happier.
If you’ll be in Las Vegas Monday November 2nd and you’re a woman business owner, do yourself a favor and check out my upcoming workshop by clicking here now. For a very nominal price it will transform your business for the better. The early bird discount ends on Friday night so today is a great day to register.
Wear More Cashmere
If you’d like to listen to this post in audio click here.
By Denise Michaels, Author, “Testosterone-Free Marketing”
Fair warning: this post isn’t about business, marketing, testosterone or strategic stuff. But it is about women and taking care of yourself.
Last year I was browsing through the half-priced book table at Barnes & Noble when bought a silly book titled, “Wear More Cashmere.” I wanted to treat myself. If you’d like to feel a little more like a woman: which makes us feel a little more successful – keep reading.
A book about ways to “pamper your inner princess” isn’t meant to be taken seriously. As I read, I thought about other ways to take care of myself that don’t necessarily take much money. Because I don’t always want to be thinking about business goals
This may sound crazy – or you might relate. Right now I have a drawer in my bathroom full of skin care products I don’t use twice a day because then I’d run out. I’m stingy with the eye cream and the neck cream. I own ‘em but don’t always use ‘em. Same thing with vitamins. I have a drawer full in the kitchen but rarely take ‘em because then I might run out.
Are you stingy with yourself? Whether it’s healthy food because you think they’re more expensive or anything else that would make you feel better.
I decided to stop doing that. I’ll take my vitamins, use my skin care stuff and wear my cashmere sweater and a nice pair of earrings – even if it’s with my jeans on a Monday afternoon when I’m not going anywhere.
What are a few things you can do to make yourself feel a more luxurious and successful?
* Keep your closets organized and orderly so it’s easy to choose your clothes for the day
* Paint the wall behind your bed in a deep, rich color like red
* Buy thirsty, luxurious, Egyptian cotton towels. I got mine on sale for half off 15 years ago and I still use them almost daily. A real bargain.
* Don’t leave the house without looking in the mirror to make sure you’re presentable. Brush hair, lip gloss, clothes clean – just the basics go a long way
* Find a brand of stain remover product that works. I’m not an Amway distributor but I use their laundry products because they save my clothes which saves me money.
* Anything stained or torn that can’t be fixed – get rid of it.
* Remove anything from your closet that doesn’t fit or make you feel good. I did this a few months ago and it’s great to go to a closet where everything fits. Give it away or box it up and put it in storage.
* Use your good dishes and wine glasses – even if you’re just drinking orange juice
* Buy organic tea and drink it from a beautiful cup or mug
* Make your bedroom a sanctuary with cozy, flannel sheets for winter
* Even if you work at home dress as if you have a business meeting. Studies show home-based workers perform better when they dress better.
* Wear sexy heels, even if they’re boots with heels in winter to make you feel more feminine.
* Even if you’ve been married for years treat your husband like you did when you were engaged and madly in love – it’ll encourage him to do the same
* Give everyone else in the household a few assigned jobs (age appropriate for kids) that are their responsibility all the time.
* Take a bath with your favorite bubble bath, candles and soothing music
* Keep your purse well-organized so you don’t have to fish for your keys, cell phone or driver’s license
* Gradually replace ugly things in your home with beautiful things. Wait for sales and replace things (especially in the kitchen) that are chipped, cracked, yellowed and just plain ugly. When you surround yourself with beauty – life is a little better.
This list may seem funny in a blog about marketing, business and success. However, success is about the journey of life and enjoying it along the way. Because, if you don’t take the time to cherish what you’ve attained so far how will you ever believe in the possibility of tomorrow? By giving yourself little luxuries here and there when you’re money catches up with your goals you’ll know how great it feels to pamper your own inner princess.
To find out about my exciting workshop coming up Monday November 2nd click here. Also, make sure you sign up for my free marketing and empowerment tips by clicking here.
Dedicated to every 40+ person still kickin' it. If you have dreams and adventures you refuse to abandon - follow me on the journey. Life is one big adventure! Make yours excellent.

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