All three of the headlines below were released Thursday October 8th, 2009. This is good news for women business owners who focus on success as we go into the final stretch of 2009 and look to next year.
1) NEW YORK — The stock market resumed its rally after getting encouraging readings on two of the best gauges of the economy’s health: consumer spending and corporate profits.
The Dow Jones industrial average rose 61 points Thursday after falling modestly the day before. The gains added to the market’s already steep climb for the week. Improving signals about the economy pushed the Dow up 244 points Monday and Tuesday, its best back-to-back advance since July.
Traders pounced on news that retailers last month had their first sales gains in more than a year. A closely watched gauge of sales at major retailers rose 0.1 percent for September. While still tepid, it was the first monthly rise in the International Council of Shopping Centers-Goldman Sachs tally since July 2008.
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2) WASHINGTON (AP) – The number of newly laid-off Americans filing first-time claims for jobless benefits fell to the lowest level since early January, as layoffs eased a bit amid a fledgling economic recovery.
The fourth drop in new claims in five weeks is a sign the labor market is slowly healing. But employers are reluctant to hire new workers and the unemployment rate is expected to keep climbing well into next year.
The Labor Department said Thursday that new claims for unemployment insurance dropped last week to a seasonally adjusted 521,000, better than analysts expected and down from 554,000 the previous week.
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3) NEW YORK (AP) – The nation’s stores saw their first sales gain in 14 months in September, a sign of life from shoppers that fuels some hope for the holiday shopping season.
A late Labor Day and delayed school openings helped boost back-to-school sales in September. And stores’ figures are looking better as they are compared last September when spending plummeted amid the ballooning financial meltdown.
But analysts dissecting the figures say they feel encouraged by Thursday’s reports even as they acknowledge that business still remains weak and consumers tight-fisted.
Denise Michaels is a marketing mentor, trainer and author of the business bestseller, “Testosterone-Free Marketing.” Find out more about her at her websites below:
By Denise Michaels, Author, “Testosterone-Free Marketing”
Ever wondered how small business owners seem to get headlines in the media while you’ve sent in media releases in the past – but nothing’s ever happened? Today’s post is about how to use the news in a positive way to promote and market your business more successfully. This strategy is testosterone-free, can be done on a shoestring budget and will help women discover one of the secrets to media coverage that works.
Yesterday my post was about how to get a more balanced view of the news. How to see it in a more clear way, stay on top of things and spend less time doing it. Today is about promoting your business – plain and simple. Marketing you – the woman who owns a business. And, understanding news really CAN make a positive difference for a change.
This strategy is known as the “hook” or the “angle.”
If you recall in yesterday’s post one of the ways the media uses to fill up their hours and hours of endless news coverage time is to spin off new “angles” or “tangents” on the same story. Guess what? You may be able to help them to do just that. *wink*
When a story is really big and there is a tremendous amount of interest in it – reporters, editors and producers are desperately looking for new “angles” or “hooks” to keep up the already heightened interest. When they say a story has “legs” it means there are a lot of ways that story can keep going and going.
The biggest news story of the decade was the event that took place September 11, 2001. Look at all the groups impacted:
• People in New York
• People who got out of the World Trade Center buildings
• Families of the people who didn’t get out
• The fire department that helped and lost 300+ firefighters
• Employees and families of Canton Fitzgerald on the 96th floor most of whom perished
• The travel industry New York
• The airline industry nationwide
• Hawaiin tourism – their primary industry – took a huge hit
• Rudy Giuliani (the mayor of NYC at the time) surged in popularity
• The insurance company in Switzerland who insured the buildings that fell
• A manufacturer of American flags in New Jersey had skyrocketing sales
• A suburb in New Jersey lost 50+ residents
• The funeral industry was impacted and there was a shortage of caskets
• Broadway and the theatres on the Great White Way
• 143 people who perished were from Great Britain
• People around the US who had relatives in 9/11
• Our US military
• … and many, many more
Every one of the bullets above created stories in newspapers, on TV, radio and online – sometimes numerous stories. I could go on writing bullets like what you see above for another hour – but hopefully you get the idea how two planes flying into the World Trade Center impacted not just those buildings and the people in them but much, much more.
Your mission – should you choose to accept it – is to watch for big news stories and create an angle or a hook where you can respond as an expert or authority within your business. It doesn’t have to be nearly as big a story as 9/11 was. But it must be big enough to have legs. And when it happens you need to respond quickly.
Let me give you three examples:
Several years ago there was a guy in Atlanta who was in the courtroom being sentenced – I think it was for attempted rape. Somehow he managed to steal the gun from the bailiff. Then, he shot and killed the judge and bailiff. Next he got out of the courthouse and stole a car. He killed two more people on his spree and ended up at the apartment of Ashley Smith at 2:00 am. She’d just arrived home from buying cigarettes at the drug store across the street. In an ordeal that lasted all night she successfully talked this killing machine into taking her out of bondage and turning himself into police. Media called her a hero.
I wrote a media release and sent it out nationally saying she used “testosterone-free” marketing skills without even knowing it to bring the guy to justice. That release got me a 20 minute spot on a local TV interview show AND an article in a national business publication.
Here’s a second example:
Last July, the President was in a tele-town hall sponsored by AARP. He was asked about his health care plans. Particularly about one teensy part that allows doctors to get paid to talk with patients about their choices regarding end-of-life care. Obama replied he thought this was good because it encourages people to have a living will and we all should have a living will. And he said he and the First Lady both have a living will.
Well, I have a client who is an Elder Law attorney. I called her about this and suggested she check it out on CNN.com. Then I told her to write a media release positioning her as an authority in this regard. She did and got news coverage in her city – she still has a waiting list of clients who want her to draw up their living wills.
One last example:
I saw a story on CNN that said in a recent study it’s been determined that tanning beds are horribly carcinogenic and are a sure way to get skin cancer if you keep tanning that way on a regular basis. This story came out the beginning of August and Ernie and I had just returned from a glamorous one week cruise down to the Mexican Riviera. The day before we left I went to a woman who owns a business doing spray tans.
When I heard the story I called her on the phone and told her. I said she should write a media release reinforcing that spray tans are a safer way to go. She didn’t write the release but she put a box on her website with the story’s headline and a link to the video on CNN.com. Also, whenever she went to networking events she included that headline in her “elevator speech.” She told me just being aware of that news story helped her business tremendously the last couple months.
The moral is – don’t be afraid of the news or the media. Look at it not as a regular Joe or Joanne six-pack news consumer. Instead look for opportunities and ways that it can help your own business to grow and succeed.
Get more information about “How to Make Customers Happily say YES!” by clicking here.
DMM: Stocks, manufacturing and housing up! Business is on the rise. More people working means more out there to happily say yes to what you market and sell. Get out there with confidence, ladies. The economy is coming back! Whoooo-hoooo! But I digress. Read the article and smile.
This article is from SeekingAlpha.com
The immortal words of Gomer Pyle rang out in business headline after headline this week, “Surprise, Surprise, Surprise!” Women business owners take note:
First the banking sector became awash in surprisingly good news. Four of the US top banks smashed all earnings estimates and posted collective net profits of $13.6B for the second quarter.
Bank of America (BAC) posted a profit of $3.2B
Goldman Sachs (GS): $3.4B
JP Morgan Chase (JPM): $2.7B
The technology sector followed with Intel’s (INTC) surprise. It posted its best quarter over quarter sales increase since 1988. Further, the chip leader formally asserted that this current quarter ending in September, will be significantly stronger than any analysts had even dreamed of. IBM (IBM) also added its vote of Q3 confidence later in the week.
And there was more surprisingly good news in the jobs data Thursday. The number of initial claims in the week ending July 11 fell 47,000 to 522,000 – the lowest level since early January. The data for continuing claims also fell by 642,000 — the largest drop on record! This huge downward surprise even pulled the four-week moving average of these continuing unemployment claims down by 110,250.
And then on Friday, the housing market chimed in with surprises of its own. Contractors started building single-family homes at the fastest rate in 4-1/2 years. “The bond market was completely caught off guard by the increase in housing starts,” said Jane Caron, chief economic strategist at Dwight Asset Management in Burlington VT.
And stocks surprised most strategists as well. Just last week many had forecast stocks to continue their recent declines (or at least continue to move sideways). Q2 earnings jitters dominated the news. But as markets closed on Friday, many traders were left scratching their heads as the Dow rocketed to its best weekly gain since March, closing within easy striking distance of the 9000 mark.
But perhaps the mother of all surprises this week came from the bear of all bears, Doctor Doom, Nouriel Roubini. Just last week the ultra depressing economic prognosticator wrote an article “Brown Manure, Not Green Shoots.”
But this week in a significant flip, flop, Roubini actually stated, “the worst of the worst is behind us.” (He later of course whined that his words were taken out of context.)
Gomer Pyle frequently exasperated his immediate supervisor Sergeant Carter with the Private’s Pollyanna-style demeanor. With positive economic surprises everywhere, it is no surprise that Roubini feels a bit frustrated as well.
This article was copied and pasted from http://www.seekingalpha.com
“I’ve learned that you’ll never be disappointed if you always keep an eye on uncharted territory, where you’ll be challenged and growing and having fun.”
~ Kirstie Alley
By Denise Michaels, Author, “Testosterone-Free Marketing”
As a home-based business owner you can learn so much by going back and talking with your current customers and people who haven’t bought from you yet. The information you gather from these people can be hugely helpful to you when you develop new marketing appeals. Here are a several thoughts to guide you:
- Have you surveyed your current and previous customers to find out who they are and how to reach more of them?
- Have you asked your current and past customers why they bought from you – from their point of view? You can use those buying reasons in future marketing efforts.
- Have you asked the people who didn’t buy from you to learn who they are? What they have in common? And, why they didn’t buy? Some simply may not be ideal customers – but with others you can eliminate those reasons in future marketing efforts.
- Feel a little bit queasy about asking someone why they didn’t buy? Don’t be. In 99.4 percent of cases it’s not personal. It’s usually because they didn’t understand something (which often can give you a chance to sell again) or because there’s something about what you offered which didn’t quite fit what they need.
- Simply say, “I just want to ask you a couple questions because I’m learning and I sincerely want to do better.” I’ve never had anyone say no when I’ve said it in a real spirit of wanting to improve myself and my business.
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