Halloween is over so we can’t be overly annoyed with the Christmas merchandise that’s been in stores for a month now, and, the holiday tunes starting to come from the Muzak speakers on elevators.
I don’t need to look at a calendar to know the holidays are coming fast - I can feel it in the air. My Circadian rhythyms are playing red and green. My instincts are telling me it’s time to start making lists.
This week I’ve gone on Epicurious and started comparing recipes for Cranberry Sauce and healthy sweet potatoes. I’m wondering if I want to do anything different with my holiday decorations.
I generally ponder these holiday questions because from mid-November to January its always the slowest time of the year for me.
Prospective clients say, “Oh Denise, I’d love to start working with you – after the holidays.” That’s the pattern I’ve seen all the years since I started marketing mentoring. I’ve learned to set aside money so I can enjoy the holidays without dipping into credit cards or real savings. After all it’s the most expensive time of the year and the time when clients say, “I want to take a break until after the holidays.”
This year is different. Back in April when I started my first Group Book Mentoring program I had no idea how much life would change. I didn’t know how many people I’d help by guiding and supporting them in writing their how-to or personal growth book.
Oh, I live in the same home and drive the same car. I’m married to the same man. But I’m busy right now – in a good way - and I didn’t expect that. I figured I’d have the typical holiday season slowdown. Take a break, enjoy the holidays and start another group in January.
Not this time around. Within the last 36 hours I’ve had three people say they want to get started working with me before December. Yowsers!! That means just a few people more (I only accept 6-8 people per group) and it’ll be a full group. All three said they want to wait until after the holidays before actually writing. They want to align with me right away and get going in some way. Does that sound like you?
So, this group will be a little different. Sign up by December 1st and you’ll get a private mentoring session with me before starting into the six month, group book mentoring program in January.
It’s not exclusively about writing a book - it’s also about sorting through and developing a vision, a business model and a plan that will sustain both your book and your business. We can talk over a cuppa something warm to keep the winter chill away and talk about what you want to create. That’s what we can do together before you write word one so it all comes together and makes sense. That’s what synergy is all about.
When you create your strategy and build leverage by aligning your how-to or personal growth book with your business - the book succeeds and your business succeeds. That’s how I made my book a business bestseller sold in 15 countries.
The actual program is six months long and takes you through all the steps of writing your book. Step by step and word by word your book grows. You also learn about editors, publishing options, promoting your book and more.
As mentioned, I had no intention of doing any marketing or selling appointments during November and December. I figured that would be my ”kick back for the holidays” and “hunker down and write my goals” time of year. That’s the way it’s been for so long.
Surprise, surprise! I had three of these appointments this week and all three aspiring book authors said “yes” to working with me.
In fact, I have a meeting Monday morning with a woman referred to me by another happy client. She’s a life coach who lives in New York City. Yes, the same NYC ripped to shreds by Hurricane Sandy and the flood surge that happened Monday night this week. Now that’s dedication and passion.
One big lesson I’ve gotten in 2012 is that flexibility and a willingness to adapt to changing conditions (changing for the better!) is a good thing. Not that I was inflexible before – but I’m really discovering that things go best for me when I check in with how certain decisions feel in my body and then follow my heart. It’s working for me – and I’ll bet it’ll work for you, too.
So if the idea of finally getting your how-to or personal growth book makes sense to you and feels right in your body, you’ll know it. You’ll just sense a little imperceptible shift or that small still voice inside urging you forward. That’s what 2012 has been like for me – and it’s been a very good year. If that sounds like you, we’re in alignment. Connect with me and let’s talk about it. I’ll give you all the details so you can decide if it’s right for you.
Denise Michaels is C.E.O. and founder of the “International Book Writing Guild.” Contact Denise via email at firstname.lastname@example.org on Facebook or text her at 702-401-6313 to set up a time to connect and discover more.
By Denise Michaels, Author, “Testosterone-Free Marketing”
Okay, this is a weird one. Today at lunch I’m speaking in front of the Rotary Club of Las Vegas. When I was asked a couple months ago I jumped at the chance. Rotary is considered a pretty Class A group of business leaders in any city.
Usually when I speak in front of a group – it’s mostly women: most recently a Divisional meeting for Lia Sophia reps – sort of like a Mary Kay for jewelry. But I’ve also given talks for Mary Kay, Beauti-Control, Tupperware and others.
So, like I said, I jumped at the chance. Then after the date was all set I discovered that 80 percent of this group will be men and the other 20 percent will be women. Alrighty then… So my message is about “testosterone-free” marketing and these kind of guys are about testosterone-heavy, competitive, damn the torpedoes and eliminate the competition. Women are about building relationships and creating ways we have things in common and don’t want to eliminate anyone.
I teach women how to avoid all that testosterone-heavy stuff and still succeed. This kind of audience embraces all that testosterone-heavy stuff.
What to do… got any thoughts about this?
Denise Michaels is a marketing mentor, trainer and author of the business bestseller, “Testosterone-Free Marketing.” Find out more about her at her websites below:
DMM: Below is a snippet from Entrepreneur Magazine about marketing trends. Admittedly it’s not a brand new article – but it was news to me. I figure the word probably hasn’t filtered out to everyone – so there may be some news value for you. As a woman, home-based business owner it’s important to use your marketing dollars wisely. Bear in mind, it’s important to do something even if it’s not perfect – rather than nothing at all.
According to the Mobile Marketing Association, by 2009, 89 percent of brands will use text and multimedia messaging to reach their audiences, with nearly one-third planning to spend more than 10 percent of their marketing budgets on advertising in the medium. As phones with video capability become more prevalent, expect more rich media marketing options. Plus, now that mobile phone service providers are dipping their toes into the credit card pool–soon your phone or PDA may make plastic obsolete–customers will be relying on these devices more than ever.
“There are some low-cost mobile marketing onramps for small businesses,” says Kim Bayne, author of Marketing Without Wires. “Businesses can implement opt-in text messaging services and coupons with their loyal customers. We’ve already seen local restaurants send the day’s specials to nearby lunch patrons. The cost is fairly low, and it can be done from a PC, without involving a pricey service provider.”
“Think globally, act locally” is now the mantra for entrepreneurs advertising online. Online ad spending is up as much as 33 percent over last year, says David J. Moore, chairman and CEO of digital marketing firm 24/7 Real Media Inc. in New York City. Google launched a new local advertising program linked to its map service and AdWords program, allowing businesses to drive some of Google’s traffic to their brick-and-mortar locations.
“[Entrepreneurs] should pay attention to any targeting that allows them to increase advertising efficiency by reaching users in their particular geographic area,” says Moore. Online ads are also migrating to podcasts and blogs, where advertisers can reach very specific niche audiences. And with increased access to broadband and the falling cost of video production, Moore foresees a rise in online video ads for businesses as well.
Sign up for my free marketing and empowerment tips at EmpowerUAcademy.com Always chock-full with information to help you, the woman in business.
If you’re going to be in Las Vegas Monday November 2nd come to my “No Fluff Testosterone-Free Marketing Magic” workshop. Click here for more information.