By Denise Michaels, Author, “Testosterone-free Marketing”

“Differences are not intended to separate, to alienate. We are different precisely in order to realize our need of one another.” - Desmond Tutu

As a woman business owner chances are one of the things you’re really not crazy about is the thought of “competition” and “dominating the competition.” Its all that testosterone-heavy stuff that totally goes against our nature as nurturers, people who build relationships more than people who pay silly competitive games.

Want to know how to remove the competition from your picture without ever really competing? Develop a unique marketing niche no one else has. When you do more ideal customers will be attracted to you and want to do business with you because you offer something perfectly aligned with their wants and needs.

Think about what makes the experience of doing business with you unique and special that your customers love and seem to want more of. Once you truly have a grip on that uniqueness that makes you and your business different – play that up as a part of your niche and make it a featured part of your marketing message.

The notion of “marketing for women” did not exist until I wrote, “Testosterone-Free Marketing.” As a result, I created the niche! My entire business revolves around that unique niche. Find a need that’s just a little bit different – and then fill it.

This post is an example of some of the great marketing and empowerment tips available at EmpowerUAcademy

Also, if you’re in Las Vegas, find out about my amazing “No-fluff Testosterone-free Marketing Magic Workshop” on Monday November 2nd by clicking here.