Offline Marketing and Running Around Today
By Denise Michaels, Author, “Testosterone-free Marketing”
Yesterday I told someone, I’ll be busy and mostly out of the house from 6:30 am until 9:00 pm on Thursday. It’s true. Every now and then I have a day that’s mostly about marketing my business and getting the word out to other women, home-based business owners here in Las Vegas. I’ll be sneaking online to post something every now and then – but I’m guessing I’ll put a few miles on my car driving around. Here’s what it’ll look like to be living my schedule today. *wink*
Gotta leave the house at 6:30 am to go to a networking breakfast meeting at 7:00 am at the Omelette House. What I like about this group is it seems to be filled with people who are dedicated business owners, they’ve given me referrals and the person in charge is very involved with feeding the homeless and giving back in wonderful ways. I’m going to take some flyers for my workshop coming up November 2nd (see Denise’s Events) with me.
Next I have a coffee meeting with a woman who’ll be at the breakfast. She’s in a network marketing organization and I want to talk with her about the possibility of having me speak to the women distributors in her group. I think she’ll probably want to talk with me about her business opportunity – but I have far too much on my plate to take on something totally different and removed from my brand. I’m very focused that way. (I’ll write about that in a future post.)
Next I have an 11:00 am meeting with a computer programmer. He’s building a website for a networking group. I offered to write the copy if I can get some recognition on the site and free advertising (sort of a business card size ad). Since I have a tendency to be a little verbose (you noticed! *wink*), I want to see what he’s created so my copy fits in the spaces he has in mind for the pages.
After that on my schedule, I have a 1:15 pm lunch with a woman whose Managing Editor of a magazine. She’s looking for writers with articles of interest to women over 50. I gave her a business card a few weeks ago and told her I have lots of articles and she contacted me inviting me to lunch. We’re going to “Brio,” a lovely Italian place. Since most magazine editors usually have a “don’t call us – we’ll call you” attitude, I’m thinking she’s got something more up her sleeve. We’ll see.
Looking at my calendar, I have a meeting (at home on Skype) with a client in New Zealand at 5:00 pm next. It’ll be noon on Friday for her in Auckland. I’ve helped her with several marketing projects over the last three years. She’s passionate about starting a school for economically disadvantaged girls and she’s asked me to help her in constructing a business plan to get capital from investors.
Last, Ernie and I are going to go to the Greek Festival that happens once a year here in Las Vegas. I love Greek food, culture and went to Greece quite a few years ago. A good Gyro, Saganaki or Moussakah when I’m hungry will always make me smile. It’ll be like sort of a date for us. Chances are I’ll toss a few copies of my book and business cards in my purse before we go. You never know who you might meet.
I’m sure by the time it’s all over with I’ll feel a little brain-dead and ready to hit the hay. My intention is that the day will move energy forward in a positive way. And when you do that – it eventually comes back around in positive ways. I’m not planning on perfection – but progress. Hope you are having a thrilling Thursday, too. *smile*
Offline Marketing Today – Out and About
By Denise Michaels, Author, “Testosterone-Free Marketing”
I’m always bouncing back and forth between working online and offline to bring attention to my message and gain more people interested in my message and what I do.
Today is an offline day – It’s 6:53 am and in five minutes I need to jump in the shower and get ready to drive across town for a networking breakfast. It’s a long way to go -but it’s a really great meeting and a lot of people have purchased my book and taken an interest in my Testosterone-Free Marketing message. It’s with a group I joined a few months ago called Defining Women Network*. Empowering, fun and they really do business with each other.
Then, I have two meetings at the brand new “M” resort – a gorgeous place. They have a huge lobby area that overlooks the pool and a few miles away you can see the legendary Las Vegas strip. It’s far enough away from the ubiquitious casinos we have out here that you don’t hear the clanging bells that are part of the casino scene.
It’s elegant and lovely in a clean, modern, zen kind of way – I’m going to wrap up my laptop and take it with me and work there for awhile. My guess is they won’t have wifi access – but I have a writing project I need to complete for a client – so I can do that offline. I crave opportunities to work in lovely, elegant settings. I like my office at home – just painted it and redecorated a few weeks ago. But in comparison this space is opulent. It inspires me and encourages me to think abundant thoughts and ideas. I encourage you to find ways to work in lovely settings outside of your office to inspire you. Then, I’ll bounce back home before the rush hour starts.
The meetings are sort of “getting to know you” kind of meetings – but I’m hoping one of the two will become a marketing mentoring client.
Have a great day yourself – whatever you’re doing. Holy cow – I’ve got 15 minutes to shower, get dressed, put on makeup and get out the door. Gotta fly!
To find out about my exciting workshop coming up Monday November 2nd click here. Also, make sure you sign up for my free marketing and empowerment tips by clicking here.
PS: Defining Women has seven groups in the Las Vegas area and one in Salem OR – if you’d like more info go to http://www.DefiningWomenNetwork.com
Dedicated to every 40+ person still kickin' it. If you have dreams and adventures you refuse to abandon - follow me on the journey. Life is one big adventure! Make yours excellent.

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