Y’know, the one you’re shy about talking with people about.
Maybe you’re set in your business or your career and you don’t want to upset the applecart. After all, the economy is improving – but by any measure it’s limping back – not exactly jumping for joy. You don’t want to speak about it too much because maybe you’re afraid it’ll consume you in it’s grip and there’s nothing else you want to do. You know the one.
Maybe it’s a new passion. Or maybe it’s something you’ve wanted to do all along but you just haven’t figured out a way to make money with it. Plus you have a “monthly nut” you need to cover to have “a life.”
I want you to consider doing something new with your life: there’s always a way. You may not know what the way is yet. I may not know what the way is yet. But at least be open to exploring the possibilities.
If you’re a woman and you have challenges with marketing and selling, get my book, “Testosterone-Free Marketing.” I promise it’ll help you to understand the fear you have around asking people for money and what that whole baloney is about. I promise. Go to http://www.tfmbook.com
If you want to create income online from blogging and somehow monetizing the special information you have, I recommend two other books, “Now is the Time to Crush it: Cash in on Your Passion” by Gary Vaynerchuk and “The 4-hour Work Week” by Timothy Ferriss. Both can give you a general road map. This is what I’m shaping for my life right now. Hey, in a month I’m up to almost 500 folks on my fan page.
If you’d like to take those general ideas and make ‘em a lot more specific, I’m very good at helping people taking all these disparate ideas and help them crystallize ‘em and morph into something that’ll create an income stream doing what you love. Email me at mentoringwithDenise@hotmail.com
Most importantly, never give up on the Secret Adventure you want to create. It can lift you and bring more joy to your life that you ever thought imaginable. Anything that you can dream up – there’s always a way.
By Denise Michaels, Author, “Testosterone-Free Marketing”
Maybe this sounds like a big leap, but being successful in your business as a woman can actually make your marriage better and your husband more loving. I’m defining success as the perfect blend of enjoying what you do AND creating cash flow. Not one or the other – you get to have both.
Yes, I know there are men threatened by their wives’ success.
The first thing to do is unwind a couple powerful, but unhelpful beliefs out there that keep us twisted up trying to make money – but at the same time not make money. It’s like driving down the freeway with one foot on the brakes and the other on the accelerator at the same time. After all, a business without positive cash flow isn’t a business – it’s an expensive hobby.
Belief One: for men, there’s a strong belief that making money will bring love. The most lovely, caring wife, the family and the income to support it all. Most people have a belief this is so. It’s why many women – when they’re looking for love – also look for a man who can support her future family. We’re attracted to confidence and that begets success. Confidence and a can-do spirit is sexy. I’m sorry ladies, but 40 years of feminism doesn’t change four million years of human conditioning.
Belief Two: far too many women have a deep-seated belief, often subconscious, that making significant money will take love away from them. Many women fear if they make a good income he’ll be threatened and leave. Or, she might wake up one morning and say, “What am I doing with this turkey?” and leave. It doesn’t help that back in the day when women first started making good incomes in the 60s, 70s and 80s that happened – a lot.
If you’re married to a good guy – chances are his paycheck goes to taking care of many household expenses. It doesn’t really belong to him – it belongs to the family. But when things are flipped – for many women their paycheck never goes into the family checking account. Sure, it might pay for groceries and other things – but when you want a new pair of shoes – you get ‘em. When you want a little splurge or pampering you look at your money – and if you can do it – you spend the money.
When you truly want to be on an equal footing you stop looking at the money as his belongs to the family and yours belongs to you. Instead all the money is family money. You look at how your income can improve your lifestyle for the entire family rather than paying for splurges. You stop looking at your money as temporary and therefore fleeting and you look at it as part of your lives together.
You have a conversation with your husband. You say something like, “I want my business to be successful – because I love you and I love our family. It’s not just for fun – it’s for income, too. You’re the only one for me and I want us to have a great life together. I’m ready to stop sabotaging myself and really do the things that will make a difference. Which means putting less attention on _______, and more attention on marketing and selling.”
Then say, “Hon, I know you’re doing a great job and we’re a team together. But it’s really hard for one person to do it all in 2009. I want to learn ways to contribute more to our family as a team because I love you and I want us to have a great life together. I want us to be able to give our kids a good education and have a secure retirement someday. I’m not talking about putting more time into my business –I’m talking about re-focusing my energy into doing the things that will make more income in my business. I’ve avoided it – but it really means learning how to market and sell more successfully.”
Over the last eight years I’ve mentored over 1,400 women and a lot of men, too. In a few instances the women I mentored walked away from their marriages. These were very troubled marriages even before she started a business. In far, far more instances a woman making more money resulted in bringing a husband and wife much closer together because he felt a little less stressed and she saw her success not as something that split her from her husband – but something that brought her closer to him. After all, men find confidence sexy, too.
By Denise Michaels, Author “Testosterone-Free Marketing”
Does the thought of marketing your business drive you to chocolate? If “getting the word out” makes you feel overwhelmed, you’re not alone. After coaching over 1,400 men and women the last eight years I’ve discovered big differences between the genders and how we handle marketing challenges.
Women Owned Businesses: An Emerging Economic Powerhouse
Did you know women are starting businesses at 2-4 times the rate of men? Women-owned businesses employ more people than the Fortune 500 combined.
My book, “Testosterone-Free Marketing” is about why marketing and sales make many women uneasy and what they can do about it to enjoy more success and put more profits in your purse.
Many women can’t relate to pushy sales and marketing tactics found in most marketing books, tapes and seminars. It just doesn’t feel like us – so we avoid it. We hate being pushy. It’s testosterone-heavy. We’re about relationship building and letting others come to us rather than pushing ourselves upon them. So you tend to wait for others to initiate a purchase. This is especially true for women raised to not “toot their own horn.” You may have tried to sell by just being friendly and being interested in others – and that’s a good thing. But it doesn’t quite work either.
Talented Women at the Crossroads of Success
Susan had a delightful personality and was a distributor for a network marketing company that made some amazing products to improve and maintain good health. She had a terrific experience with the products herself. And, she was comfortable signing up people who she believed would benefit. But to create a business that would generate full-time income she knew she must recruit business builders. Those are the big-time MLM heavy weights that have incredible abilities to build an organization. She asked, “Why would they possibly be interested in me?”
She stayed inside her comfort zone by only approaching people that she could secretly feel a little better than. She wasn’t threatened or intimidated. However, in this instance these people would use the products but there wasn’t a chance they were going to build their own organizations – and that didn’t help Susan’s monthly check very much.
I told her we all have something of value to offer others even if it’s not as easy to see on the surface as being beautiful or being rich. Your uniqueness is the reason people will want to do business with you. If you feel inadequate when you compare yourself with others, it’s not a business problem – it’s a self-confidence challenge.
Nurturing Women Can Have Abundant Cash Flow, Too
Women often bring to home-based businesses the same nesting, nurturing characteristics as at home. They also bring expertise about their products and services. Marketing and sales is out of their comfort zone. But “product knowledge” will not help most women sell more and create cash flow. Marketing and selling skills are necessary even if we do it far differently from the men.
Marketing is about drawing people in toward what you do. Selling is asking for what you want. You can’t wait for customers to approach you like you waited for the cute boy in high school History class to call for a date. Yet countless women business owners do. “Testosterone-Free Marketing” is about helping you discover woman –friendly ways to market and sell so you have more fun, feel more confident and make a lot more money.
Business will come to you, when you let the world know you are here, you are competent and you are ready for business. When you discover these keys, your cash flow will soar and your self-confidence will grow.
Denise Michaels is a marketing mentor, trainer and author of the business bestseller, “Testosterone-Free Marketing.” Find out more about her at her websites below:
By Denise Michaels, Author, “Testosterone-Free Marketing”
I’m leaving for the gym in a few minutes. It’s out of my comfort zone and not where I feel confident by any stretch of the imagination. As a woman business owner I have so much more to do that’s the highest and best use of my time. If I’m not marketing or selling, I’m talking with a mentoring client, creating alliances, planning for my next workshop or maybe throwing a load of clothes into the washer. But I’m going to the gym in a few minutes anyway. My husband Ernie’s bugging me to get moving.
When I get there I’ll probably groan through the first few laps around the track before picking up steam. I’ll probably do some upper body exercises with weights. Some of those machines I actually get a weird pleasure from Then I’ll walk and it’ll feel effortless to total three miles. I’d still rather be working on my business.
I feel like a fish out of water at the gym. I don’t look like the impossibly fit bodies there. I go with the eternal hope someday this 50-plus body will be whipped into shape.
I’m thinking about two marketing mentoring clients I talked with yesterday. During our session they exclaimed, “But Denise, I don’t do THAT! I’ve NEVER done that before.” They were arguing for their limitations. These were tasks that were new but not necessarily difficult or requiring a high degree of skill.
Isn’t that the point? Your business growth cannot happen any faster than your personal growth.
Before agreeing to work with a new client I ask a few questions. One of them is, How many hours a week do you put into your business?” Some clients still have full time jobs – however I’m not the right person to work with anyone putting in less than 15 hours a week. I also ask, “Are you willing to get out of your comfort zone?” Because the things you’ll need to do to reach your goals will naturally be different than the things you’ve already done. This takes many people out of their comfort zone.
We all have the tasks and activities we feel confident about. They come so naturally to us its like falling off a log. Everything else tends to make us a little uncomfortable. If you don’t take a chance and try something new you’ll never know exactly what your business and your life could’ve been otherwise.
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Discover more about how marketing mentoring with Denise can help you reach the levels of success you’re striving for at http://www.MentoringwithDenise.com
By Denise Michaels, Author, “Testosterone-free Marketing”
If you’re old enough to remember rocking out to the Beatles when they were live and not a video on YouTube, chances are the pace at which change is occurring is disconcerting. It’s all about rolling with it – especially in your business.
Maybe you can’t embrace techno-pop or rap, but it’s still smart to stay in the game and stay relevant. Success is about more than just marketing and selling. It helps to know what’s going on in the world around you. Instead of thinking you’ve got it right and Gen X or Gen Y is full of beans – pay attention. The assumed power of the Baby Boomers moving through the demographic pipeline is a thing of the past. The younger generations of adults now have larger numbers and more influence in our changing society.
So, what does it mean to stay relevant?
It’s not about trying to act like a teenager but keeping up with technology (somewhat anyway), keeping your appearance in the current decade rather than in a time warp and stop thinking, “When I was in my first management job we did it the right way – not THAT way.”
I don’t like feeling like a dinosaur either, but our notion of “the right way” means nothing to these young adults.
Remember, perception is reality. If you come across as superior and as if you know more than “those kids” they’ll turn away and won’t listen. Remember when you were in your early 20s and you thought you knew everything and had the world by the tail? It’s no different today.
Most young adults in the 18-30 year old category have had a computer in their home since they were a toddler. They probably don’t know what a cassette tape is. Since they could vote or drink a beer we’ve been at war with Afghanistan and Iraq. And, since they’ve been a tween, Casual Friday has morphed into Casual Everything.
I was talking with a marketing mentoring client yesterday. I don’t want to say her age, but let’s just say she’s had her AARP card a few years now. She exclaimed to me, “Oh, those kids don’t know anything!”
Unfortunately that attitude will keep you on the sidelines when it comes to selling to 20 and 30-somethings. Those younger folks have money to spend and they’ll buy if you don’t come across as superior or hopelessly old-fashioned.
On the flip side, I have another marketing mentoring client who’s 29. She’s sees me as having wisdom and acumen based on decades of experience she hasn’t even lived. I don’t preach or tell her how the world used to be. I’m not judgmental about her lifestyle choices. I had to be careful not to wince when she got her tongue pierced.
The world has changed and you know what? Some of those young folks that look easy to diss in their skinny jeans and platform heels are smart, hard-working, confident and have a lot on the ball. That client of mine with the pierced tongue is becoming very successful since she launched her business last spring.