By Denise Michaels, Author, “Testosterone-Free Marketing”
Last week I had an amazing workshop with a roomful of women dedicated to creating success in their business and in their lives. There’s been a terrific buzz all over town since. Attendees have called to say the information I shared is helping them increase their business income already. I’ve gotten offers for more speaking engagements and it just goes on and on.
Which is great but I keep thinking about the women who said “no.” It seems like some women declined out of fear. I wonder how far these women will ever grow with their home-based businesses?
Let’s be honest. A lot of women say they’re dedicated business owners but they really have an expensive hobby. So, when asked to consider a small investment to discover easy, testosterone-free ways to grow, they’re not interested because they don’t want to grow. They take mincing steps forward and question spending ten bucks on flyers. But they spend hundreds on a new outfit or purse. They drive a great car. It’s all about priorities.
I call it Cupcake Marketing Strategy.
You know how women used to always get asked to bake cupcakes for the bake sale for their kid’s school, the church, the library or whatever? They were asked to bake, so they did. Some women still do – every time. Many women always comply when asked – and never ask for anything in return. Then the organization sells their hard work and ingredients, the cupcakes, for a dollar each. Eventually, many get a little peeved that they’re always asked. But they wouldn’t dare say “no.” After all, they want to “be nice.” Nice is more important than their time or their money.
Pitching in and giving everything away is admirable when it comes to helping out in the community. However, it can spell disaster in business when we use that same penny-pinching thinking and don’t speak up for ourselves.
I’ve met women who seriously undercharge for their products and services because they lack the marketing skills and confidence to charge what they’re worth. They think they’re “being nice.” However, “niceness” results in a constant squeeze for money. To compound matters, they end up having a tough time getting new customers because people mistake “niceness” for incompetence. They think, “Gee, you don’t charging the going rate. Must be because you’re not be as good.”
Being “nice” is a totally different thing from being “pleasant” or “polite.”
Here’s the crazy part: instead of learning to politely decline, they keep doing it. Einstein said, “Insanity means doing things the way you’ve always done them and expecting a different result.”
Next these ladies try to figure out ways to get things free or discounted from other women – because they’re financially strapped. They wouldn’t DARE ask a man to discount his prices. This results in more women with financial challenges. They feel they can’t say “no” because they want to be nice. Maybe they’ll gripe to someone else – but never the person who asked them. After all, they don’t want the other person upset.
Oh, puh-leez… can we all just grow up a little?
The whole thing has spiraled out of control like an over-sized swirl of buttercream frosting on top of a Red Velvet cupcake. We are held to a totally different standard of “how to do business” from men. In so doing, we’ve created a pink collar ghetto of women entrepreneurs struggling to avoid getting a real job. Women who say, “everything is great” when they meet others. Most aren’t thinking about thriving – they’re too busy just surviving. In my experience these women believe someday:
* I’ll be able to charge full price
* I’ll gain the respect I should have
* People will see my true worth
* I’ll make enough money to end the struggle
* I’ll stop working like crazy with very little reward
It’s like believing someday your Prince will come. He’ll sweep you up in his strong, muscular arms and take you away from all the financial stress. If you’re really nice it’ll all work out and you’ll be rewarded for that. Well, yes karmically I believe that what goes around comes around – but if there isn’t a focus on financial gain – it won’t necessarily come back as financial good.
Someday is today. Nothing will sweep your stress away if you don’t figure out effective, testosterone-free ways to create more business income. There are three ways to build more business income:
* Get more customers (new and repeat business)
* Charge more for what you do
* Get customers to make larger purchases when they buy
Prince Charming in your business is about increasing your confidence, your marketing and your testosterone-free selling skills.
Stop waiting for people to notice your worth like you waited for the cute boy you passed in the hall in high school to notice you. That’s okay in dating – but will spell disaster in your business.
Shift your thinking, level of “deserving-ness” and marketing skills, chances are you’ll your business income will increase. No one taps you on the shoulder and says, “Okay, the coast is clear. You can now charge $XXX per hour instead of $XX per hour.” No one gives you a raise or permission. You must give yourself permission. Validate yourself. Take yourself seriously.
If you have the intention and you’re willing to do what it takes to make it happen – then you’re dedicated. If this describes you send me an email at mentoringwithDenise@gmail.com and I’ll put you on my list of people interested in possibly attending my next workshop. It’ll be held in Las Vegas sometime in February or March of 2010 and it’ll probably be a two day event. Worth traveling to if you don’t live here already.
The point is I’ve watched enough victims of cupcake marketing who don’t even realize they’ve fallen prey to it’s perils. If you’re ready to stop struggling and live an abundant, financially prosperous and deeply satisfying life say, “ENOUGH!!!”
Denise Michaels is author of the business bestseller, “Testosterone-Free Marketing.” You can get your copy by clicking here. And you can get Denise’s weekly empowerment and marketing tips by clicking here. Come join Denise Michaels in a movement to empower women business owners to be all that they can be and to have more joy, more fun and more success in your life.
By Denise Michaels
On Monday, I got a wonderful email from a client. He was so excited because after putting it off, after going through a lot of financial hardship this last year with real estate and stocks, etc. After losing a beloved brother who always encouraged him and made him believe he could do anything. After going through a serious car accident with broken ribs and more – he finally took a massive step toward starting a new life for himself.
My client, I’ll call him Ned, mentored with me on a regular basis last year and was making great progress. He is sort of a massage therapist to the stars. People like actors Ted Danson and Ben Affleck are his clients. He wanted to take his secrets of how to have a very successful, profitable massage therapy practise out to other massage therapists. He wants to eventually stop doing massage and focus much more attention on workshops, trainings and other info-products. He’s already taught at a massage school.
His vision is all about finding a way to take his expertise to others and make that a business model. So we worked with that. I sensed he had a lot of fear around doing this without his brother there for him. His parents are deceased as well. There were even moments when he felt a little hopeless – I’d encourage him and he’d pull himself back up and get going again.
We put a lot of time into figuring out the agenda for his workshop. Years ago a woman with a Ph.D. in Instructional Design helped me put together my first workshop – so I shared that knowledge with him and together we came up with a wonderful program for him. It felt true and authentic to who he is and his experience and he knew it would help other massage therapists while also being fresh and new. We also talked about getting the word out and how to fill the room with the right people. People who were willing to learn AND willing to pay.
Then September 15, 2008 happened. The stock market was in an upheaval and he lost money. You remember. He owned two rental homes and both his tenants lost their jobs and couldn’t pay rent. So he was struggling to keep up the mortgages. The number of people booking massages with him dropped – so his income from that source dropped, too. Consequently, he wasn’t able to keep up marketing mentoring with me. But once in awhile he’d pay me for one session at a time. And he’d keep me posted by email.
I’m not 100 percent sure when my last mentoring session was with him. I’d have to look through my calendar. I think it was August. In between – except for connecting with me on Facebook – I didn’t really know if he was still working at it or not.
Monday when I got his email telling me what a triumph his workshop was the weekend before, I was jumping up and down excited for him. It’s just a start but his information was very well received and he also made a profit. Whoooo-hooo! He did it with a healing rib from his car accident – but he kept breathing through it (I’ve heard healing ribs are painful) and he was successful. In the last paragraph he said, “Denise, I put payment for another mentoring session with you in your paypal account – just let me know when you can meet.”
You might already know I have a workshop coming up this Monday November 2nd here in Las Vegas. I have three seats remaining so if you’d like to find out more and attend click on the link at the top of this page that says “Denise’s Events.” But the reason I’m digressing like this is because I’m very recently aware of all the work it takes to put together a successful event even if your health is just fine.
Ned is turning his life around in the direction he’s wanted to go for years now. He’s inching closer and closer to living his dream. And I couldn’t be more happy for him – and thrilled to know that I had a little something to do with his new success. What’s you’re dream and are you getting help and guidance in making those positive changes to your business income and your life.
By Denise Michaels, Author, “Testosterone-Free Marketing”
Maybe you’ve been reading my blog for awhile now. Maybe you know me from when I used to be a trainer and mentor for a mega-bestselling author and seminar guy. Maybe you’re a previous marketing mentoring client. Or, maybe you’ve never heard of me before.
It doesn’t matter. If you’re a woman, home-based business owner and you really want to discover the secrets to take your business to the next level – but do it your way – without all the testosterone – come to Las Vegas and discover how to:
* Attract ideal customers who pay on time and are a pleasure to deal with
* Get them to happily say “Yes!” and know you’re aligned with them and have their best interests at heart
* Do business with people you like – so you don’t waste time on customers who are a pain
* Create a plan to help you easily draw in more people who want to and DO say “yes” to you
* Discover why you’ve held back from success and how to get the word out in a woman friendly way
… and much more.
My “No-fluff Testosterone-Free Marketing Magic Workshop” is being held Monday November 2nd in Las Vegas from 10:00 am to 4:30 pm. Get to Las Vegas. Attend the workshop and get more great ideas that’ll work for you as a woman business-owner than you ever imagined. Average temperatures for Las Vegas the first week of November are sunny and in the high 60 degree to low 70 degree range, Farenheit. Share your travel expenses with a girlfriend whose also a business owner and attend together. I just checked on Expedia.com and the hotel where the workshop will be held has a special rate of just $49 Sunday and Monday nights.
I’ll be presenting. The event will be limited to just 35 attendees. It’s small and intimate – so check into it now. Plus, there’s an Early Bird Discount right now that you don’t want to miss out on. For more information and to register click on the link at the top of the page that says, “Denise’s Events.”
I’d love to meet you in Las Vegas and help you enjoy the rest of 2009 and 2010!!! *smile*
By Denise Michaels, Author, “Testosterone-free Marketing”
Yesterday I told someone, I’ll be busy and mostly out of the house from 6:30 am until 9:00 pm on Thursday. It’s true. Every now and then I have a day that’s mostly about marketing my business and getting the word out to other women, home-based business owners here in Las Vegas. I’ll be sneaking online to post something every now and then – but I’m guessing I’ll put a few miles on my car driving around. Here’s what it’ll look like to be living my schedule today. *wink*
Gotta leave the house at 6:30 am to go to a networking breakfast meeting at 7:00 am at the Omelette House. What I like about this group is it seems to be filled with people who are dedicated business owners, they’ve given me referrals and the person in charge is very involved with feeding the homeless and giving back in wonderful ways. I’m going to take some flyers for my workshop coming up November 2nd (see Denise’s Events) with me.
Next I have a coffee meeting with a woman who’ll be at the breakfast. She’s in a network marketing organization and I want to talk with her about the possibility of having me speak to the women distributors in her group. I think she’ll probably want to talk with me about her business opportunity – but I have far too much on my plate to take on something totally different and removed from my brand. I’m very focused that way. (I’ll write about that in a future post.)
Next I have an 11:00 am meeting with a computer programmer. He’s building a website for a networking group. I offered to write the copy if I can get some recognition on the site and free advertising (sort of a business card size ad). Since I have a tendency to be a little verbose (you noticed! *wink*), I want to see what he’s created so my copy fits in the spaces he has in mind for the pages.
After that on my schedule, I have a 1:15 pm lunch with a woman whose Managing Editor of a magazine. She’s looking for writers with articles of interest to women over 50. I gave her a business card a few weeks ago and told her I have lots of articles and she contacted me inviting me to lunch. We’re going to “Brio,” a lovely Italian place. Since most magazine editors usually have a “don’t call us – we’ll call you” attitude, I’m thinking she’s got something more up her sleeve. We’ll see.
Looking at my calendar, I have a meeting (at home on Skype) with a client in New Zealand at 5:00 pm next. It’ll be noon on Friday for her in Auckland. I’ve helped her with several marketing projects over the last three years. She’s passionate about starting a school for economically disadvantaged girls and she’s asked me to help her in constructing a business plan to get capital from investors.
Last, Ernie and I are going to go to the Greek Festival that happens once a year here in Las Vegas. I love Greek food, culture and went to Greece quite a few years ago. A good Gyro, Saganaki or Moussakah when I’m hungry will always make me smile. It’ll be like sort of a date for us. Chances are I’ll toss a few copies of my book and business cards in my purse before we go. You never know who you might meet.
I’m sure by the time it’s all over with I’ll feel a little brain-dead and ready to hit the hay. My intention is that the day will move energy forward in a positive way. And when you do that – it eventually comes back around in positive ways. I’m not planning on perfection – but progress. Hope you are having a thrilling Thursday, too. *smile*
By Denise Michaels, Author, “Testosterone-Free Marketing”
I’m really excited. This has all just started coming together in the last few days – but I’m thrilled to share with you that I’m going to be conducting a really great workshop on Monday November 2nd, her in Las Vegas.
I’m 100 percent confident when you walk away you’ll see your business and your role in it in a totally different way. You’ll get insights and ahas – that will blow you away and you’ll finally say, “Wow! I can really DO this!!”
It’s not just because I give you step-by-step instructions. It’s also because my aim is to open you up to understand why marketing must be a testosterone-free endeavor for most women. And chances are so far you’ve only been bombarded by testosterone-heavy marketing. It was designed by and for men.
Let’s be honest – marketing and selling is all about:
* Good communication skills
* Good relationship building skills
* Good problem-solving skills
… and men and women do these things in totally different ways.
You never have to put up with feeling like you’re pushy, manipulative or too forward to be successful anymore. Yes, you absolutely can do it – starting now…
Go to http://denisemichaels.com/events/ or click on the little, tiny link at the top of this page that says “Events” for more information, the workshop fee and how to register.
I’d love to have you there so you benefit from what I know.